I recently hit 30 sales 🎉 but I’m wondering if I made my Etsy thumbnails too aesthetic?
I recently hit 30 sales in my Etsy shop, which honestly made me really happy — especially since I’m still learning and figuring out what works.
But now I think I may have made a mistake with some of my listing images.
I sell mostly Notion templates, and lately I’ve been redesigning some of my first listing images to look cleaner, more minimal and more “premium/editorial.”
The older thumbnails were much more product-focused: bigger headlines, more visible features, icons, stronger contrast, and a clearer view of what the template actually does.
The newer ones look prettier to me, but I’ve started wondering if they’re too aesthetic and not clear enough when seen as a small Etsy search thumbnail.
What’s interesting is that some of my listings that still use the older, more commercial/feature-focused style continue to get occasional sales.
So I’d really love some outside opinions:
If you were shopping for a Notion template, which style would you be more likely to click on — the cleaner/minimal style or the more detailed/product-focused style?
And when you look at my shop as a whole, are there any first images that immediately feel unclear, too empty, too busy, or simply not clickable?
Shop link for context:
https://www.etsy.com/shop/Livoie
I’m genuinely happy with reaching 30 sales, so this isn’t a “why am I getting no sales?” post. 😄 I’m mainly trying to understand what I should improve before I redesign the rest of my shop.
Please don’t worry about being nice — constructive criticism is exactly what I’m looking for, especially about the thumbnails/first listing images.