r/EtsyDigitalSeller

I’m curious to hear from other Etsy digital sellers:

What niche are you in, and how long have you been selling on Etsy?

Do you run Etsy ads or any other kind of ads, or do you rely only on organic traffic?

Also, if you feel comfortable sharing: how many total sales do you have, and roughly how much do you make per month from your shop?

I’d love to get a realistic picture of different niches and what’s working for people.

Hey folks! I’ve been selling some digital products (greeting cards, invites etc..) already in my community and I wanted to take this business to Etsy. The only barrier I’m experiencing right now is that every single customizable invite on Etsy seems to be a Canva link and you need a pro Canva account for that. I’m already paying upwards of €50/month for the Adobe suite so it really doesn’t make sense to get a pro Canva account on top of that.

I tried looking up online and all the tutorials on YouTube only talk about linking Canva products.

Is there a way to upload customizable pdfs via acrobat or any other free platform?

Thanks a lot

Hi all, as this community is growing at a rapid pace, I've introduced a few new rules to ensure that posts contain enough context, and that shops are slightly more established before asking for a critique or advice on lack of traffic or sales.

See details here: https://www.reddit.com/r/EtsyDigitalSeller/wiki/index/

The main changes are:

Shop critiques:

Shops need to be at least 1 month old and have at least 10 listings.

✅ In your post you need to include:

• Context about your shop:
  1. what products you sell
  2. what niche
  3. and why you chose this
• At least one specific question you need help with
• Your shop link

❌ No IP infringement in your shop, no promotion (no product photos), no request to review individual products or listings.

General questions:

Unless you include context about your shop (see above), your post may be removed if it is very generic and has been asked many times before. For example, "How do I get more views?" Please search the subreddit for previous answers to this.

The same limits for shop age and number of listings apply if you're asking about your shop's performance, otherwise the answers will be:

• You need more listings
• You need more time

Thanks in advance. The aim here is to make this community sustainable and enjoyable for everyone to take part in.

Hi everyone! I'm a fairly new seller on Etsy. I started in August of 2025 and sell digital wall art (no AI).

My understanding is that the best way to be successful on the platform in a super competitive niche is basically by posting as many high-quality listings as possible/taking as many shots as you can.

Ok—got it. Make as many high-quality, in-demand listings as possible. But now here comes the tricky part... how do I avoid using similar keywords and having Etsy suppress some of my listings?

I can try to vary them, of course. But at the end of the day... if you're making 10 variations of one design, there are only so many ways to vary the keywords. I'm going to have to use some repeat keywords. If it's a vintage-style print, for example, I'm going to want to use the word vintage in at least 3/10 of them. Maybe I can use retro. Maybe I can use cottagecore. But there are only so many synonyms for something that is a core attribute of the product. 😭

I want to be producing more listings. But when I've uploaded in batches in the past, I feel like Etsy has majorly suppressed the majority of the listings in the batch. In general, I get likes and traffic on most of my listings... but those ones? Completely dead. No traffic. No likes. Nothing.

I've been trying to batch work and be smart about making several variations of one design to optimize my output. But my past experience of batch uploading has obviously discouraged me from uploading many similar-themed listings at once (and therefore posting more in general). For example, if dog art is trending, I can make 10 different designs with different dogs. But some of the main keywords will still be about dogs for all of them. There's really no way to avoid describing it that way.

My question is... how do you avoid keyword cannibalization if you make many variations of one design? Do you literally just have to drip them out over weeks or months? So like make 10 variations of a design, but straight up only post 1 per week or per month?

Do you just absolutely drastically vary the keywords? If so, how do you come up with such different keywords? There are only so many angles you can come from.

SEO is my biggest roadblock right now, and I'm trying to find a way to be better at it. Any help or advice is so appreciated! Thank you!

I am a passionate creator within the weather niche, and 6 days ago I sold my first digital product. I poured my heart, soul, and effort into The Radar Cheat Sheet — a quick-reference guide into reading and understanding weather radar like a pro! I spent a lot of time meticulously designing this cheat sheet, as well as finding public domain images to include within it to help anyone and everyone understand how to read weather radar. I’m not trying to get more sales, I just wanted to share this milestone with someone, anyone!

I have been working so hard to build a community within my niche that leads with facts, and prioritize weather safety. I’m not asking for anything, I just didn’t know where else to share this! It was a complete surprise when I came back from vacation. If anyone has any feedback based on my niche, or even any suggestions education wise, I am an open book! My goal is to lead with facts and prioritize safety in regards to weather education! I finally did it, I made my first sale! 🥺🥹😭🌪️

8 months into my Etsy shop (digital products, 2k sales, 350+ five star reviews).

Today a “buyer” left several low-star reviews across different listings within minutes of each other. The purchase was actually from 2 months ago, feedback just landed all at once today.
Same buyer has left 5-star reviews for a shop that’s very similar to mine, same niche. (I am watching this shop closely as it is almost an exact copy of my shop.)
I am not a confrontational person, so no reports or anything. I am trying to get better and better and always believed there is room for everyone.
I didn’t mind so much the copying, but the deliberate bashing of my shop like this… it infuriates me.

How do you all deal with this kind of thing when you suspect it’s coming from a competitor rather than a genuine unhappy customer?
Is there anything beyond documenting and moving on, or is this just a cost of doing business on Etsy?

PS. I am for a couple of months now building my own shop.

Hi everyone,
I want to start an Etsy shop, but I’m stuck in my own head before I’ve even begun.
I’ve been watching a lot of YouTube videos about Etsy, and that’s what got me interested in starting. The problem is, I keep overthinking everything. I’m constantly questioning if I’m choosing the right niche, or if my products are even good enough.
I haven’t even opened my shop yet, and I already feel like giving up sometimes because I think:
“this isn’t good enough” or “what’s the point, everyone is already doing this anyway.”
Has anyone else experienced this at the very beginning?
Were you confident about what you were going to sell when you started, or did you also feel lost and unsure?
I’d really appreciate hearing your experiences because I’m hoping to get some clarity and motivation from people who’ve actually been through it.
For context, I was planning to start with wall art, but seeing how saturated it is makes me doubt myself even more.
(Also, I have ADHD, which makes me overthink and second-guess things pretty fast.)
Thanks in advance 🤍

Hi all! I’m about to launch my Etsy digital page. Anyone have any tips? Specifically, should I purchase ads right away? I love the creative side of setting it all up, but the sales and marketing part is intimidating. TIA!

Hi everyone,
I’ve been selling digital products on Etsy for a little over a month now, and honestly I’m feeling a bit stuck.
Here are my stats:
76 views
55 visits
0 orders
I’ve tried improving my thumbnails, SEO, titles, tags, and descriptions. I’m also promoting my products on TikTok, Pinterest, and Reddit, but the traffic is still very low and I haven’t made my first sale yet.
I’m not here to promote my shop—I genuinely want to learn.
If you were in my position, what would you focus on first?
Better SEO?
More listings?
Different product niche?
Better mockups?
Etsy Ads?
I’d really appreciate any honest advice or feedback from experienced Etsy sellers.
Thanks in advance!