Existential crisis from a copywriter lol
I know this subreddit is global and in English, and we don't have a subreddit for Publicidad in spanish lmao
(F24) I’m a mid-level copywriter from a very small advertising market in Latin America. I’m lucky to work at one of the best agencies in my country, but the creative industry here is tiny, and sometimes it feels like there’s a very low ceiling.
I started studying online at Miami Ad School (Argentina) because I wanted to push my thinking and craft beyond what I could access locally. But I recently had to pause because it stopped being financially sustainable. I also help support my family, so money is a real limitation.
This year, we submitted work to Young Ones and D&AD and didn’t win. I also couldn’t participate in Young Lions (locally) because of the cost. Seeing the level of global competition, from the ideas to the execution, has been humbling and honestly painful. It makes me wonder if I’m behind, or if I even have a real place in this industry.
I technically only have about a year of real experience, even though it already feels like a long road.
What keeps me going is the idea that creativity can be useful, that ideas can actually help people, not just sell things. But sometimes I wonder if that’s inspiring or just naive.
I’d really appreciate hearing your personal stories. How did you get into advertising? How long did it take you to feel like you belonged? Did you ever feel like you were starting way behind everyone else?