u/Party_Nectarine2506

Solo founder, first iOS app. Built an iOS app for stopping urges (drinking, smoking, doom scrolling and record yourself sober, play it back when the urge hits).

Launched in App Store 2 weeks ago. Started posting on TikTok 1 week ago: @theimpulseapp. About 7-8 videos posted: text carousels, literary parodies, one street interview.

Stats:

• TikTok views: 0-335 per video, one carousel hit 315
• 5 followers
• App Store impressions: I genuinely don't know the right tools to check, suggestions welcome
• Installs: 0

I'm not asking "make it go viral." I'm asking - looking at the profile, what's the most obvious thing I'm doing wrong? Niche positioning? Content mix? Profile bio? CTA strategy?

I read about hashtag strategy, posting times, broad vs niche content. I'd rather hear from someone who's been here.

Profile: @theimpulseapp on TikTok (won't link unless allowed in comments — flair me if it's fine)

Specifics about the app I'm willing to share:

• It's free with optional paid premium
• iOS only
• No marketing budget beyond ~$5 TikTok Promote test
• Working day job, ~1-2 hrs a day on marketing

Tear me apart if needed. I'd rather find out now than after month 3.

Background: 15 years in real estate in one country, last 4 years in another (different continent, different language). Currently CMO at a brokerage in the Mexican Caribbean and founder of a market analytics platform.

I keep noticing something across developers I’ve worked with on both continents: They distribute co-branded materials, inventory updates, and promos to 100-300 brokers. They spend $20-80k/year on design, printing, digital assets, and broker incentives. And then they have no idea which brokers actually engage with any of it.

Best case I’ve seen: a developer with 5000 brokers in their distribution, where post-mortem revealed 48 brokers drove 89% of sales. The other brokers received the same materials, the same co-branding investment, the same time-consuming relationship management and produced almost nothing.

My hypothesis I want to confirm or kill:

If you could see real-time data on which brokers actually log in, view inventory, download materials, and send leads and which sit dormant - you’d reallocate your marketing budget within 30 days. You’d stop investing in 80% of your network. You’d double down on the 20% that performs. You’d see which of your projects the market actually responds to vs which brokers ignore.

Sooo… the tool that exposes wasted marketing spend and shows real-time project demand — that’s a $200-500$/month tool, easy ROI if it saves you $40k/year in misallocated co-branding budget.

But maybe I’m wrong. Maybe developers value the optionality of having 250 brokers on standby even if 228 don’t perform. Maybe brokers refuse to use a system where they’re tracked. Maybe the data isn’t capturable without invasive integrations.

Ask: If you’re a developer with 50+ units and a broker network — 15-min call or one paragraph comment. Either is huge 🙏

In exchange for a call: 3 months free when (and if) it launches, plus my honest read.

Not selling anything. Just trying to figure out if this is a real problem worth solving.

Background: 15 years in real estate in one country, last 4 years in another -different continent, different language, different mentality. Currently CMO at a brokerage in the Mexican Caribbean and founder of a market analytics platform for the same market.

Worked closely with 50+ developers across both careers.

My hypothesis I’m trying to confirm or kill:

Most developers send inventory and co-branded materials to 200+ brokers via Google Drive and WhatsApp — and have zero visibility into who’s actually working it. I mean not only sales - even who is interested, who offers it, etc. Maybe 20 brokers move 80% of inventory, but you couldn’t name them without guessing. You have 5 projects in market and don’t know which ones brokers push hardest vs ignore. You spend real marketing budget on B2B channel without really knowing what projects are interesting for brokers.

So… i thought about a tool that ranks your broker network by actual activity, and shows real-time demand signals per project — that’s something I think developers might pay $200-500$/month for, because the alternative is spending $50k+/year flying blind. But I might be wrong. Maybe developers don’t want metrics between them and broker relationships. Maybe brokers refuse adoption when measured. Maybe big developers already solved this with Salesforce.

Ask: If you’re a developer with 50+ units and a broker network — 15-min call or one paragraph comment. Either is huge.

In exchange for a call: 3 months free when (and if) it launches, plus my honest read. Anywhere globally. Especially interested in anyone with 20+ external brokers across multiple projects.

Not selling, not collecting opinions. Just want to know if this is real.