u/Party_Nectarine2506

I work in Mexico, marketing side plus I build software for developers here.

Started with a problem a client had. Big developer, solid company, kept saying he had around 3000 brokers selling his projects. But almost no sales were coming from them. So we asked the obvious question, where does the number 3000 come from? Are they registered somewhere? Do you communicate with them? Do they ever ask you anything?

Turns out it’s just a number in his deck that he repeats in meetings. The actual basis for it: they’re all in the WhatsApp groups and everyone has the Drive link. So we replaced the Drive folder with a platform to actually track broker activity. Three months in: 200 brokers. Not 3000.

We assumed it was a one off, maybe nobody had ever measured it properly. Then we did the same thing with another developer and with a master broker (agency holding an exclusive) and the ratio came out almost identical both times. Roughly 90% of the “network” hadn’t touched the project in months. Different company sizes, different project types, same number.

And there’s a second gap on top of that one. Registering a client at some point is not the same as actively selling. When we looked at who was regularly putting units in front of buyers, it dropped again, hard. Out of the original 3000 we ended up with about 25 brokers doing real work. Under 1%. The reason nobody knew is that the entire broker channel runs on Google Drive. You make a folder with the price list, floor plans, renders, you send the link to everyone who ever showed interest, done. That’s the whole infrastructure. Nobody can tell you who opened it, whether the broker is actually showing units to clients, which units get attention, or whether anything gets attention at all.

The part that got me though was the in house brokers. They’d invite agents to the platform, friends of theirs I assume. And those agents would register, probably just to be nice and support the guy, and then never open the inventory. Not once. So you’d see one in house broker who invited 50 people with zero active, and another who invited 10 and all 10 were working. You can’t see any of that in a WhatsApp group. It just looks like a big list of names. Meanwhile all three of these companies could tell me their Meta cost per lead down to the peso. And the B2B channel is statistically doing 60% of their deals. Is this normal outside Mexico? How do you guys actually work with brokers?​​​​​​​​​​​​​​​​

Hi everyone! My name is German, and I'm an IT entrepreneur.

One of our newest projects is a CRM platform.

(I know many people will immediately say that B2B SaaS is dead, that you can vibe-code any product now, and that there are already thousands of CRMs. But that's not what I'd like to discuss.)

Our CRM is already fully built. It's not a vibe-coded MVP - it has been developed by a professional engineering team (backend, frontend, DevOps, etc.).

Our go-to-market strategy is to grow through marketing agencies and freelance consultants who implement CRM solutions for their clients.

The challenge is this: we've already done around 10 demos, and almost everyone says, "The product looks great." But after that... nothing happens.
(Of course, we offer our partners a recurring revenue share for every client they bring, for as long as that client remains a paying customer).

I'm deliberately not sharing a link because I don't want this to come across as a promotional post.

Instead, I'd really appreciate your honest feedback:

• What is the single most important thing you look for in a CRM?
• What would make you switch from the CRM you currently recommend or implement to a new one?
• What are the biggest reasons you don't switch?

And if anyone is willing to spend 15–20 minutes on a call, I'd be incredibly grateful. I'd love to hear your perspective directly. Feel free to send me a DM.

Thanks in advance, everyone. Wishing you great clients and great sales!

Solo founder, first iOS app. Built an iOS app for stopping urges (drinking, smoking, doom scrolling and record yourself sober, play it back when the urge hits).

Launched in App Store 2 weeks ago. Started posting on TikTok 1 week ago: @theimpulseapp. About 7-8 videos posted: text carousels, literary parodies, one street interview.

Stats:

• TikTok views: 0-335 per video, one carousel hit 315
• 5 followers
• App Store impressions: I genuinely don't know the right tools to check, suggestions welcome
• Installs: 0

I'm not asking "make it go viral." I'm asking - looking at the profile, what's the most obvious thing I'm doing wrong? Niche positioning? Content mix? Profile bio? CTA strategy?

I read about hashtag strategy, posting times, broad vs niche content. I'd rather hear from someone who's been here.

Profile: @theimpulseapp on TikTok (won't link unless allowed in comments — flair me if it's fine)

Specifics about the app I'm willing to share:

• It's free with optional paid premium
• iOS only
• No marketing budget beyond ~$5 TikTok Promote test
• Working day job, ~1-2 hrs a day on marketing

Tear me apart if needed. I'd rather find out now than after month 3.

Background: 15 years in real estate in one country, last 4 years in another (different continent, different language). Currently CMO at a brokerage in the Mexican Caribbean and founder of a market analytics platform.

I keep noticing something across developers I’ve worked with on both continents: They distribute co-branded materials, inventory updates, and promos to 100-300 brokers. They spend $20-80k/year on design, printing, digital assets, and broker incentives. And then they have no idea which brokers actually engage with any of it.

Best case I’ve seen: a developer with 5000 brokers in their distribution, where post-mortem revealed 48 brokers drove 89% of sales. The other brokers received the same materials, the same co-branding investment, the same time-consuming relationship management and produced almost nothing.

My hypothesis I want to confirm or kill:

If you could see real-time data on which brokers actually log in, view inventory, download materials, and send leads and which sit dormant - you’d reallocate your marketing budget within 30 days. You’d stop investing in 80% of your network. You’d double down on the 20% that performs. You’d see which of your projects the market actually responds to vs which brokers ignore.

Sooo… the tool that exposes wasted marketing spend and shows real-time project demand — that’s a $200-500$/month tool, easy ROI if it saves you $40k/year in misallocated co-branding budget.

But maybe I’m wrong. Maybe developers value the optionality of having 250 brokers on standby even if 228 don’t perform. Maybe brokers refuse to use a system where they’re tracked. Maybe the data isn’t capturable without invasive integrations.

Ask: If you’re a developer with 50+ units and a broker network — 15-min call or one paragraph comment. Either is huge 🙏

In exchange for a call: 3 months free when (and if) it launches, plus my honest read.

Not selling anything. Just trying to figure out if this is a real problem worth solving.

Background: 15 years in real estate in one country, last 4 years in another -different continent, different language, different mentality. Currently CMO at a brokerage in the Mexican Caribbean and founder of a market analytics platform for the same market.

Worked closely with 50+ developers across both careers.

My hypothesis I’m trying to confirm or kill:

Most developers send inventory and co-branded materials to 200+ brokers via Google Drive and WhatsApp — and have zero visibility into who’s actually working it. I mean not only sales - even who is interested, who offers it, etc. Maybe 20 brokers move 80% of inventory, but you couldn’t name them without guessing. You have 5 projects in market and don’t know which ones brokers push hardest vs ignore. You spend real marketing budget on B2B channel without really knowing what projects are interesting for brokers.

So… i thought about a tool that ranks your broker network by actual activity, and shows real-time demand signals per project — that’s something I think developers might pay $200-500$/month for, because the alternative is spending $50k+/year flying blind. But I might be wrong. Maybe developers don’t want metrics between them and broker relationships. Maybe brokers refuse adoption when measured. Maybe big developers already solved this with Salesforce.

Ask: If you’re a developer with 50+ units and a broker network — 15-min call or one paragraph comment. Either is huge.

In exchange for a call: 3 months free when (and if) it launches, plus my honest read. Anywhere globally. Especially interested in anyone with 20+ external brokers across multiple projects.

Not selling, not collecting opinions. Just want to know if this is real.