r/RealEstateTechnology

I work at a CRE startup focused on commercial buildings. A lot of agents send us deals we can present to our clients, and the issue was it took forever to run each one through and see if it was even worth pursuing. I wanted that time back, so I built a tool for us: when we receive any deal, we run it through and see right away if it fits our criteria.

It also tells us how much we'd need to negotiate the price down (or bump the lease) to hit our target cap rate. And it's got a detailed simulator built in, so we're not re-running the same numbers by hand every single time. Saved us hours a week per analyst.
The goal isn't to let the AI do everything but to streamline all of the information we get sent and present in a way that enables us to say yes or no in seconds.

Curious how the rest of you are handling this right now?

PS: built the whole thing on Claude Code in a weekend.

How can real estate agents use AI tools for marketing?

How do you guys think the real estate market and technologies will change because of AI over the next few years? Are we looking at complete automation of listing marketing and lead nurture, or is it just overhyped?

Has anyone built a viable real estate CRM? I am an agent and I own a RE proptech company.

I think I've tried 5 of them in the last 18 months and am not sold on any of them. Most of them have too many features I don't need, or it's impossible to figure out how to setup things.

If I really tried I could probably build my own but I do not have the time or energy to attempt that. I am looking for a CRM to use personally, and potentially one that we can bundle into our platform to create a more vertical operation.

If you've built something, let's chat!

Looking at switching from Follow Up Boss to consolidate some of my tech stack. Brivity seems to have everything I'm looking for but I'm hoping to get some feedback from folks using the platform before making the switch

Where It Began

In 2003 I was doing GIS consulting for Pathmark Supermarkets, helping them implement Anysite — a market analysis platform used to generate detailed demographic and trade area reports for potential new store sites.

Pathmark wasn't satisfied with the drive-time generators available at the time, so their analysts did it manually. They'd start at a subject property with a stopwatch and a Hagstrom paper map, drive north for two minutes, stop, mark the location, keep going — repeating the process in every direction until they had enough points to hand-draw 2, 4, 6, and 8-minute drive-time regions around each site.

If you've never heard of a Hagstrom map — think Google Maps, but paper, and you had to fold it yourself (usually unsuccessfully).

Pathmark recognized the obvious safety risk of asking analysts to monitor a stopwatch, mark a paper map, and navigate busy suburban traffic simultaneously. They asked me to automate it.

I built an app that connected a GPS unit to a laptop and polled for coordinates at timed intervals. The analyst simply drove the primary and secondary roads around each site, and the app tracked their location automatically every two minutes. The GPS data was then used to generate accurate drive-time regions that were imported directly into Anysite. Problem solved.

Then It Got Interesting

During that same period I was also working with a developer on retail site selection — touring markets and identifying potential locations for pharmacies, c-stores, banks, and supermarkets. This was well before smartphones, so we used digital cameras and — you guessed it — Hagstrom maps. We'd photograph properties and broker signs and hand-mark locations and notes directly on the map.

I kept thinking: what if I could capture my GPS location at the exact moment I took a picture? I could geo-reference every image taken during a market tour, and have a complete digital record of every site of interest that could be viewed on a map and shared with the whole team.

The solution came in the form of the Ricoh Caplio Pro G3 — a GPS camera that wrote latitude and longitude directly into each image's data. I'd take pics of the properties, download the images to my laptop, and map every location in my app. Click a point on the map, see the photo. Click the photo, see the point on the map. It worked exactly as I'd imagined.

Fast Forward

When smartphones arrived with built-in cameras and GPS, everything I needed was in one device. Apps like GPS Essentials and Conota Camera added precise location data to images, which I could display in whatever mapping tool I was using. It worked well, but was still a cobbled-together workflow. There was no real-time sharing of data and the images were either on my phone or laptop.

The next evolution of this is what we're now building with Pics & Parcels — currently in pre-release. Tour a market, photograph any property of interest, add notes, and everything is instantly available to your entire team for review and follow-up.

For those of you doing site selection and market tours today — what tools or workflows are you using in the field?

#SiteSelection #CommercialRealEstate #PropTech #LandAcquisition #RealEstateTechnology

Hey-

I built a free Chrome extension that captures real estate leads while you browse. One click to add to your pipeline.

FB/LI groups, Nextdoor etc. can be a goldmine for leads. Manually collecting, sorting and organizing the data is painful and time consuming.

this eliminates that and does it for you

How it works:

• Browse Facebook, LinkedIn, or Nextdoor etc. - leads get flagged as you scroll (buyer, seller, renter, referral)
• On Zillow, Redfin, or Realtor.com: Click any listing to capture it - address, price, and details auto-pull
• All leads get sorted by intent so you know who to contact first
• export to CSV if youd like

browse normally, it spots leads

If you want to try it out comment and I'll send you a DM.

When I was house hunting earlier this year, getting property photos from my agent was a constant headache. Emails with 15 attachments, Google Drive links I couldn't open because of permissions, iMessage threads I had to scroll through to find the right property. It was just disorganized.

So I tried building something that I thought might help, making sharing property photos easier with a quick workflow of uploading, hitting publish, and sending the client one link. The client clicks it and a slideshow plays instantly in their browser. No app, no login, no permissions to deal with.

Here's a live example of what I as a buyer would have liked to have seen: https://www.slidefast.app/s/eqiylt64

From the Agent's side, you can customize logo and brand colors applied to every slideshow automatically. Takes about 5 minutes to set up in your profile.

I'm genuinely not sure if the problem I ran into was just my agent being disorganized or if this is a real thing agents deal with. Would love to hear from people who actually work in this industry:

• Is the photo sharing thing a real pain point or did I just have a very disorganized or disinterested agent?
• Would something like this fit into how you work with clients?
• What would be missing for this to actually be useful to you?

Happy to give anyone here free trial access to poke around. Just let me know!