Image 1 — Climate doom is heartbreaking. We’re here to fix that.
Image 2 — Climate doom is heartbreaking. We’re here to fix that.
Image 3 — Climate doom is heartbreaking. We’re here to fix that.
Image 4 — Climate doom is heartbreaking. We’re here to fix that.
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Climate doom is heartbreaking. We’re here to fix that.

At Patagonia Action Works, we match people with environmental action groups to achieve real solutions. Joining is easy. Then the real fun begins. Find out more via https://pat.ag/PAW-Summer-Reddit

Photos: 1. Milos Jakobi, 2 and 4. Anne Steinkogler, 3. Katja Jemec

u/Patagonia_Europe — 2 days ago

The cliffs Patch Wilson scales to surf are likely steeper and deeper than the ones you scale at home. Ireland.

Photo: © Ryan 'Chachi' Craig 

u/Patagonia_Europe — 6 days ago

We’re in business to save our home planet—but we can’t do it alone. At Patagonia Action Works, we match people with environmental action groups focused on grassroots solutions. Joining is easy. Then the real fun begins.

Find out more via: https://pat.ag/PatagoniaActionWorks\_Reddit.

Photos: 1. Mitja Legat , 2. Amy Kumler, 3. Baum Entscheid, 4. Bernardo Salce.

u/Patagonia_Europe — 11 days ago

“I fail all the time. I would say I’m a professional failer.” – Braydon Bringhurst. In May of 2026, Braydon Bringhurst stood at the bottom of Gouranga, a double-black-diamond descent in Squamish, British Columbia. But Braydon wasn’t there just to ride down Gouranga.

He was there to try and ride up it.

“Without a Doubt: Inside the Mind of Braydon Bringhurst” documents Braydon’s attempt to ride up Gouranga and how he finds joy in the process…even when that process involves a whole lot of failure.

Stay tuned…full film dropping soon: https://pat.ag/BraydonB_Reddit

u/Patagonia_Europe — 13 days ago

As the season hits its stride, we’re looking back at some of our favourite Patagonia Summer covers from years gone by. Which one's your favourite?

  1. Summer 2006: A school of salema cut a wide berth for a Galapagos sea lion. Cousins Rock, Galapagos Islands, Ecuador.

  2. Summer 2004: Mike Field dives into paradise; Todd Clark steers while Christina Cockett works the main sheet. Uluweuweu Bay, Big Island, Hawaii.

  3. Late Summer 2005: Dawn Blancaflor and Salvador Jorgensen find gold while kayaking the Sea of Cortés, Baja California Sur, Mexico.

  4. Summer 2001: Cover: Fish eye lens. Cloud Break, Fiji.

Photos: 1. David Doubilet, 2. John Russell, 3. Charlie Munsey, 4. Rob Gilley

u/Patagonia_Europe — 18 days ago

"The Journey Fund partnership between ESEA Outdoors UK, Peak Divide and Patagonia encouraged me to challenge myself, be brave, and try something I didn’t think was possible. I’ll always carry this experience with me as motivation, both on and off the trail!" - ESEA Outdoors UK Member.

The Peak Divide is an unhurried, point-to-point trail run across the Peak District in northern England. Over the course of two days, participants cover 47 miles from Manchester to Sheffield. It is inclusive by design. There are no chip timers, no aid station cutoffs and no podium. Organisers boast a 97 percent finisher rate.

Patagonia Europe supports access to the event by providing free entries for people from under represented groups, through the Peak Divide Journey Fund. This year the fund supports ESEA Outdoors UK, a grassroots community celebrating East and Southeast Asian representation in the UK outdoors and working to challenge racism.

We’re grateful to share space with communities like ESEA Outdoors and organizations that are reshaping what the outdoors can look like. Interested in taking part or applying for support? Learn more about the Journey Fund at: https://pat.ag/PeakDivide-Reddit

u/Patagonia_Europe — 20 days ago

Danke, Frankenjura! Taschi (the tiny repair house on wheels) and team rolled up to the Frankenjura Climbing Festival for a full weekend of free repairs, workshops, and fun times in one of Europe’s finest sport climbing spots.

Our talented repair techs stitched and fixed more than 130 garments across four days, keeping your well-loved clothes out of the landfill and at the crag where they belong. A pair of pro’s pants even made their way to the repair table, with climbing ambassador Sofie Paulus dropping off some holey bottoms that took a multipitch beating while keeping her cosy on the big walls of Chile’s Cochamó Valley.

Elsewhere, Norbert Sandner and Alexander Megos stopped by to share stories and a few routes with the climbing community, and our upcycling workshop led by Amalie and Julie gave recycled materials a new life in the form of custom-made chalk bags. And of course, there was plenty of time for climbing—with the crew making full use of every spare minute in limestone-pocket paradise.

That’s a wrap on our Worn Wear climb tour. Thanks to everyone who came along (for mending or mingling), and for celebrating the great gear we already own. Didn’t catch us on this tour? There’s always next time. Keep an eye on our channels to see where we are headed next. Need a repair in the meantime? Start a repair at: https://pat.ag/WornWear_Reddit

Content: Ray Demski

u/Patagonia_Europe — 25 days ago
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Sometimes the approach and descent are just as fun as the climbing.

Ashley Cracroft, Ken Meleta and Danny Parker get creative on Arranmore Island, Ireland.

Photo: Andrew Burr

u/Patagonia_Europe — 1 month ago

What goes into a protest? Our latest book, “Protest,” gives behind-the-scenes intel into dozens of protests, from modern day to the past quarter millennium.

Take the paddle-out protesters in the UK. Organized by Surfers Against Sewage (SAS) in 2024, the annual Paddle-Out Protest drew record crowds that year, with participants demanding an end to all discharges of untreated sewage into swimming waters by 2030, increased water testing and strengthened legislation to protect the ocean.

Together, the protesters reclaimed the ocean from the polluters for the day and increased public attention on water companies failing to meet Environmental Agency targets for reducing sewage spills.

Learn more about other protests throughout history here: https://pat.ag/Protest-Book-Reddit

Photos: Surfers Against Sewage

u/Patagonia_Europe — 1 month ago
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Some landscapes give you more than memories. Manon Carpenter reflects on her enduring connection to the tops, drops, and ancient forests of Scotland’s Cairngorms.

"The Cairngorms caught my imagination from my first proper visits in 2021 and 2022 filming for Trails on Trial, Winds of Change, and then later, the Scottish MTB Conference. The stunning natural landscapes, and the history of the Caledonian pine forests that are slowly starting to breathe more life. On this visit, I returned with my partner Christian purely for pleasure. To spend days exploring the heart of the Cairngorms on foot, but not before getting to know them by bike.

While it was sunny and warm on the approach to Beinn a' Bhùird, the temperature dropped as we hike-a-biked up to the highest elevations, and we found the plateau hidden beneath a layer of icy snow from the night before. The wind blew strong across the top and the layers went on.

The views were open and vast for the first half of the descent, then the trail evolved from smooth and open, to rocky and loose, to narrow singletrack flow, never too far away from granite boulders. Dropping down further, over 1000m in total, the sun lit the lower slopes and the warm smell of the Scots pine returned."

Photo: Christian Stenvall

u/Patagonia_Europe — 1 month ago

Our Worn Wear repair crew parked up for a weekend full of free repairs at ClimbOut Festival in the UK’s Peak District. Rips were stitched, holes were patched, and zips were fixed on hundreds of items of well-loved clothing—keeping your favourite climbing gear going for many more sends to come.

Thanks to everyone who brought us their busted stuff, or just stopped by to say hi. What’s more, our radical repair techs got the chance to tie-in after their shifts at the sewing machine, sampling some sport lines and trad climbs together with our community in the spring sunshine. Couldn’t catch us at ClimbOut? Our repair tour rolls on!

Find out where we’re headed next at: https://pat.ag/WornWear-Climb-Reddit

Content: Rox Barry

u/Patagonia_Europe — 1 month ago
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Wilderness is no place for airports and luxury tourism. Join us as we link arms with local Albanian communities and NGOs in calling for a stop to all unauthorized construction in the Vjosa delta now. Take action to protect this pristine wilderness: https://pat.ag/ProtectVjosaNarta_Reddit

Bulldozers and heavy machinery have wreaked havoc in the Vjosa-Narta Protected Landscape—one of the last remaining untouched delta systems in the Mediterranean. Add your voice and ask the Albanian government to continue their commitment to wild nature. We must ensure the Vjosa Wild River National Park and its wider ecosystem is protected today, tomorrow, and forever.

Take action now: https://pat.ag/ProtectVjosaNarta_Reddit

Photos: Protection and Preservation of Natural Environment in Albania

u/Patagonia_Europe — 1 month ago

Iceland still needs you.

Iceland's parliament's summer recess begins tomorrow. Make your voice count and urge Parliament to protect Iceland’s wild Atlantic salmon and pristine fjords. Sign the petition via: https://pat.ag/NoMore-Reddit 

Video: Arthur Neuenmeier

u/Patagonia_Europe — 2 months ago
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Just three years after Albania created the Vjosa Wild River National Park, this untouched ecosystem is threatened by illegal development. Unauthorized luxury tourism construction is underway on the Adriatic coast where the Vjosa meets the sea, in one of the last pristine Mediterranean river deltas.

Since the end of April, bulldozers and excavators have been operating in the Vjosa-Narta Protected Landscape, clearing coastal forests, ploughing through dunes, and cutting access roads to make way for luxury tourism infrastructure.

The health of the Vjosa is inextricably linked to its surroundings, including its delta at the coast. Learn more and help protect this pristine wilderness now at: https://pat.ag/ProtectVjosaNarta_Reddit

Photos: Protection and Preservation of Natural Environment in Albania

u/DisruptSQ — 1 month ago

Last July Sarah Rønholt travelled to Iceland for Fish and Chicks, an event dedicated to bringing women together to experience fishing and river conservation.

As well as catching Atlantic Salmon on a tiny hitch in gin clear water, the team also learnt about the fight to protect Iceland's wild salmon and the threats they face.

Local guide and conservationist Kristín Gísladóttir reflects on the work being done in Iceland.

"The mission is simple, protect and restore wild Atlantic salmon populations for future generations.

Working alongside local river associations and conservation scientists, the focus is on sustainable river management, habitat restoration, research, tagging, reforestation, and low-impact fishing practices.

Healthy rivers mean healthy ecosystems and protecting salmon means protecting the wild places they depend on."

Help protect Iceland’s wild fjords and salmon via: https://pat.ag/26-iceland-reddit

u/Patagonia_Europe — 2 months ago
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Jack Ho finds his energy surfing whichever craft is best for the conditions—foils, noseriders, alaias, kiteboards and more at home in Waikiki.

“My love for surfing started at a young age, and no matter what I do, I can’t shake it off,” he says. “It’s a passion that sticks with me, and the root of it is riding waves every type of way, getting out there and enjoying what my home has to offer. That’s so valuable to me and something I take a lot of pride in.” 

But connecting with his community, friends and family will always come first. Watch our “Offseason” series to learn more about what our ambassadors are up to when the wetsuits, waders and bibs come off via https://pat.ag/OffSeason_JackHo-Reddit.

u/Patagonia_Europe — 2 months ago
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In one of the most remote regions on the planet, Chilean climbers Pachi Ibarra and Violeta Sepúlveda, together with Swiss-Canadian Céline Jaccard, face the climate and uncertainty of the Arctic during a self-supported expedition on Baffin Island.

After spending more than twenty days as guests of the mountains there, the three women put up the first ascent of Mini Asgard with their new route La Casa de las Diosas (5.12?, C1, 220m) with perseverance, respect and humor. 

Watch the field report at: https://pat.ag/Baffin-Island_Reddit

u/Patagonia_Europe — 2 months ago