u/PoetryLive2499

I’ve been set an interview task for an events/guest experience role: design an immersive guest experience built around either a music or sports brand asset. The brief wants me to cover who the guests are, the guest journey start to finish, what makes it immersive rather than just “good hospitality,” how it’s practically delivered and replicated across multiple events, internal stakeholder management, use of a guest/event portal, and how success gets measured.

Would love outside perspective from people who’ve actually built these

Not VIP bars, better toilets or a nicer viewing platform.

I’m curious about access that would genuinely make you feel **closer to the music, artist or process behind the show**.

If a brand could unlock one experience that regular ticket holders normally don’t get, what would you choose?

For example: watching soundcheck, seeing how a stage/show is built, hearing an artist talk through how a track was made, spending time with the tour crew, getting into a rehearsal, discovering an artist before they blow up, accessing a tiny secret performance, etc.

Basically: **what would make you leave thinking “I actually got to experience something I normally only get to watch”?**

FYI this isn’t some corporate shill thing - I’m genuinely wanting to create experiences through exposure at no monetary gain!

Not VIP bars, better toilets or a nicer viewing platform.

I’m curious about access that would genuinely make you feel closer to the music, artist or process behind the show.

If a brand could unlock one experience that regular ticket holders normally don’t get, what would you choose?

For example: watching soundcheck, seeing how a stage/show is built, hearing an artist talk through how a track was made, spending time with the tour crew, getting into a rehearsal, discovering an artist before they blow up, accessing a tiny secret performance, etc.

Basically: what would make you leave thinking “I actually got to experience something I normally only get to watch”?

Not VIP bars, better toilets or a nicer viewing platform.

I’m curious about access that would genuinely make you feel closer to the music, artist or process behind the show.

If a brand could unlock one experience that regular ticket holders normally don’t get, what would you choose?

For example: watching soundcheck, seeing how a stage/show is built, hearing an artist talk through how a track was made, spending time with the tour crew, getting into a rehearsal, discovering an artist before they blow up, accessing a tiny secret performance, etc.

Basically: what would make you leave thinking “I actually got to experience something I normally only get to watch”?