Being able to press “Buy” or “Sell” doesn't make someone an investor, just as owning a stethoscope doesn't make someone a doctor
Do you publish any statistics on how many of your active users remain profitable over the long term?
How easy is it for a beginner to access margin and futures on eToro?
Before online brokers, mobile apps, and CFD platforms made the markets extremely accessible, advanced products such as futures, options, and leveraged trading were effectively dominated by professional players, institutions, and experienced traders. The barrier to entry was much higher for ordinary individuals.
Trading apps have created a generation of retail investors who can easily mistake access to financial markets for actual investment knowledge. You can download an app, deposit a few hundred euros and start trading complex products within minutes. The interface makes everything look simple, while the underlying risks are anything but simple. The dangerous part is that the easier trading becomes, the easier it is for inexperienced users to develop an unjustified sense of confidence. There should be much more emphasis on whether users actually understand what they're trading, rather than simply whether they can pass a basic onboarding questionnaire.