TCGplayer: The Diamond in the Rough? RC giving 2022 Vibes
xx,xxx holder here. Back with some more speculation in this 5 year journey of madness. Half the fun has been attempting to put together the puzzle pieces over the years. Making this post about something I have been pondering with the recent Ebay acquisition proposal.
TLDR: RC ran this similar play at towel in 2022 (9.8% stake, same public pressure, same "the good asset is trapped in the parent" thesis about buy buy Baby). Thesis was right, but the execution died because the parent burned out first. The bbBaby of this deal is TCGplayer, which eBay bought for $295M and which is not a website but the price oracle for the entire card singles market plus seller software inside thousands of local shops. That's worth more to GameStop than any other company because trade in valuation at scale is a bottleneck in a business thats already 40%+ collectibles. Gamestop is already 2/3 there - PSA's CEO is on the board, power packs already bridges physical to digital via the vault. A carve out or even just a commercial partnership gets RC the piece that matters for a fraction of $55B. Speculative bonus: The shelved digital marketplace rails from 2022 makes a lot more sense once you own trusted price discovery in a real card market.
The big question is: how in the world can a company like Gamestop afford to purchase a giant like Ebay? Maybe this is the wrong question. Maybe this is play similar to what he has already run before. The real question may be: is Gamestop after something else in this deal?
For context: in March 22, RC builds a stake in towel. His argument was that there was a healthy asset trapped in side the parent company (bbBaby). He valued it more than the entire parent company was worth.
RC was able to get 3 board seats in this company, but the company burned through its runway before anything could close. Who knows what happened with that mess and there are way too many theories out there about what could still be going on. Eventually bbBaby was sold away in bankruptcy. RC's thesis was right, but the execution became impossible.
The weird part is RC's stake in towel was 9.8%. Sound familiar? Same 13D, same Public Pressure, same board entrenched and not aligned with shareholders.
So what's the bbBaby with this Ebay deal? TCGplayer. Ebay bought it in 2022 for 295mil. Now it's a huge part of the card market.
TCG: it's not a card website, Its the price oracle for the the entire trading card market. TCG market price is the reference number. Every local game store, collector, seller, kid checks TCG to find out the worth of a card.
So wouldn't this be worth a fortune to Gamestop based off where GME is heading? Gamestop has always been buy, sell, and trade. 30 years strong. Collectibles are now a huge part of their business. The hard part with physical card retail is answering what do I pay for this card? Trade valuation scale is a bottleneck that needs to be resolved. TCG solves this.
Here could be a possible scenario for GameStop's card market: PSA authenticated and grades (Nat Turner on the board may be a link), TCGplayer price and trades, Gamestop stores intake, fulfillment for the customer. Grade, price, trade, fulfill, in physical stores. No other companies can do this. Gamestop is already 2/3 there right now.
This makes more sense then to buy out eBay. Get the hidden jewel out of Ebay makes much more sense.
Play #1: The negotiated peace: RC agrees to a standstill or sells down the 9.8%, and in exchange eBay carves out TCGplayer at a negotiated price. Call it multiples of the $295M they paid given how the card market has run since 2022. eBays board declares victory ("we defended our independence and monetized a non-core asset at a great multiple"), RC declares victory ("i got the piece that mattered for 3% of what the whole company would have cost"), and GameStop books a fat gain on the eBay stake on the way out.
Play 2: The cheap one, and honestly the more likely one: no purchase at all. a commercial partnership where GameStop stores become the physical intake, authentication and fulfillment nodes for eBay and TCGplayer collectibles. eBay gets 1,600 storefronts without buying them. GameStop gets marketplace access and pricing data without $55 billion. And heres the thing that bugs me about play 2 -- that's literally what cohen described in his own proposal letter. Stores as authentication and fulfillment nodes. RC may have been describing the settlement the entire time and everyone read it as the acquisition.
Here some extra Tin:
Gamestop built a digital marketplace in 2022. Non-custodial, ethereal L2. It wasn't just overpriced JPEGs, it listed actual in game items. Gods Unchained, Illuvium, Guild of Guardians. It did some real volume. Then it was shut down in 2024 for regulation reasons.
Infrastructure was built, shipped, and worked. On the All In Podcast, RC described a third pillar "not spoken about publicly" -- a marketplace for in game digital items. His words were basically that it's what NFTs could have been, except in game items actually have utility. On the federal record as a 425 filing, not a rumor.
Now line it all up. What killed the 2022 marketplace was three things: no AAA publisher support, crypto onboarding friction that filtered out normal gamers, and the regulatory environment. What it never had was trusted price discovery and real liquidity in a collectibles category people already trade.
TCGplayer could be exactly that. And heres the overlap nobody says out loud : Gods Unchained, the flagship title on GameStops old marketplace, was a digital trading card game. The distance between "trading card marketplace" and "digital trading card marketplace" is a lot shorter than the distance between "NFT marketplace" and gaming.
The Lacking Problem with This Play
bbBaby worked as a pressure play because the parent company was dying. Ebay is not the company. Ebay is leaning into the card market. They do not have much of a reason to get rid of it, even if it got Gamestop to stop the pursuit. At this moment, they don't seem bothered by RC in the least. Haven't even prepared their poison pill in defense...
But what if this 55bil deal wasn't meant to close? Anchor enormous, settle narrow. You dont get a board to hand over a prized asset by asking for it. You get it by threatening the entire company and then reluctantly accepting less.
It would explain the thing thats bothered me since may: why launch a bid this size with financing that has never advanced past a highly confident letter? If the goal is closing, you paper the money first. if the goal is leverage, you move exactly the way RC has moved. Accumulate to 9.8%, refuse to negotiate against yourself, say "one way or another," and keep every option open while the target board burns credibility defending against an offer you never intended to fund. Under that reading the toehold isn't a down payment. it's a hostage.
What I am keep an eye out for:
- any commercial agreement language between GameStop and eBay. that would tell you the endgame was always narrower than the headline
- any disclosed standstill discussion
- TCGplayer getting broken out separately in eBays reporting
- GameStop hiring anyone with marketplace, payments or digital asset experience
- power packs expanding beyond cards
TLDR: RC ran this similar play at towel in 2022 (9.8% stake, same public pressure, same "the good asset is trapped in the parent" thesis about buy buy Baby). Thesis was right, but the execution died because the parent burned out first. The bbBaby of this deal is TCGplayer, which eBay bought for $295M and which is not a website but the price oracle for the entire card singles market plus seller software inside thousands of local shops. That's worth more to GameStop than any other company because trade in valuation at scale is a bottleneck in a business thats already 40%+ collectibles. Gamestop is already 2/3 there - PSA's CEO is on the board, power packs already bridges physical to digital via the vault. A carve out or even just a commercial partnership gets RC the piece that matters for a fraction of $55B. Speculative bonus: The shelved digital marketplace rails from 2022 makes a lot more sense once you own trusted price discovery in a real card market.