Is now actually a good time to use AI video for marketing?
I’ve been looking into AI video for marketing recently, and it feels like the quality/cost curve is finally getting important? since I found a lot of agent companies are running it as a service now.
I have done some work on it, I know the upside now is pretty clear: models like Seedance, Grok, have gotten much better in terms of realism, consistency, and overall quality. The cost is also relatively low now. If you tune the prompts well, some videos can look almost indistinguishable from real ones.
Also the biggest problem with AI-generated content is usually that people can sense the lack of effort or realness. But with the current quality, that issue feels at least partially softened.
a good prompt is still a cost i know.. but now there are a lot of video template platforms (i think the pixverse the biggest?) where you can apply existing formats and quickly push short videos to TikTok to run affiliate marketing campaigns...
The downside is also obvious I know like long-form video is still hard. Most tools only support short clips, and you often need a multi-tool workflow. You can technically stitch things together with agents, CLIs, APIs, and automation, but there’s still a lot of tough manual work involved. Also, every platform seems to treat AI content differently when it comes to review, reach, and monetization.
So I’m wondering what you guys think... and real-world experience would be the best!