Asset-Map is the conversation layer for modern financial advice. The platform gives you a single-page visual of any household's financial life (members, entities, income, assets, liabilities, and insurance), so every client meeting starts from shared clarity. More than 2 million households across the USA, Canada, the UK, and South Africa are mapped in the platform, with over $3.4 trillion in financial instruments tracked. Advisors use Asset-Map because it turns complex households into productive conversations in minutes.

RightCapital is a capable cash-flow planning tool. Advisors who need deep tax modeling and projection precision have a good reason to use it. This page is not about whether RightCapital does its job. It is about whether its job is the one that matters most to your practice.

Reading Between the Lines: Google EEAT Signals – A Must-Read Skeptical TakeThis post from Primary Position argues that Google's public EEAT/YMYL narrative doesn't match how the search engine actually works. It's a sharp, evidence-based critique that challenges the "optimize for quality signals" dogma many SEOs follow.Key Points:

1. Google's results look like engines with zero content evaluation Brave, Yandex, DuckDuckGo, and Bing (which copies Google) deliver very similar SERPs — despite lacking human raters, advanced LLMs for authority, or heavy YMYL infrastructure. If EEAT was a deep, sophisticated system, Google's results should stand out. They don't.
2. DOJ antitrust docs: Google is "content agnostic" Google's own internal materials (used in court) show the algorithm doesn't truly understand or evaluate content the way the marketing implies. This should make anyone obsessed with "information gain," prose quality, or topical authority rethink their approach.
3. Major contradictions in Google's own guidance
   • You don't need content on a page to get indexed, yet "thin content" is supposedly penalized.
   • Programmatic SEO (mass templated pages) is publicly slammed but routinely ranks and monetizes before any action hits.
4. YMYL/EEAT doesn't explain the actual index Prominent chiropractic content ranks well, despite NIH stating there's no strong scientific evidence for it as a medical intervention. Meanwhile, Google indexes every conflicting religious doctrine, political view, etc. It can't be the arbiter of objective "correctness."
5. Practical takeaway for SEOs The idea that a skilled copywriter's bio magically creates strong EEAT signals across unrelated niches (law, medicine, golf, etc.) doesn't hold up. There's a gap between Google's story about EEAT and the system evidenced by results + court records. Smart SEOs should optimize for the latter.

Bottom line: Stop treating EEAT as a rigid quality framework and start interrogating what actually moves the needle. The index doesn't lie.

Worth a full read if you're tired of surface-level EEAT advice: https://primaryposition.com/blog/eeat-signals/

A lot of CMO's claim to be "data driven" and "performance focused" but are still allergic to SEO, ignore Reddit, and have never audited their own brand's search visibility.

2026 is halfway over and most tech CMO's have never mapped their buyer's actual digital journey — confused by dark social, afraid of communities, and over-indexed on LinkedIn vanity metrics.

Is LinkedIn where their ICP actually lives or just where CMOs feel safe?

The real question CEOs should be asking: is my CMO chasing data that confirms their worldview or do they actually know where buying decisions are being made?

Because buying decisions in SaaS, FinTech, Cybersecurity and Cloud are being made on Google, Reddit, and G2 — not in a brand awareness deck.

A few things I'm asking the community:

• What are the real red flags that tell you a CMO isn't operating with current data?
• What separates a genuinely strong CMO from one who's just good at their job description?
• Are we too quick to celebrate "brand storyteller" CMOs in industries where ICPs are comparing vendors on G2 and Reddit before ever touching a brand touchpoint?
• Do ICPs actually pause purchasing decisions because of low brand presence — or does that logic only hold in consumer marketing?

Google Just Told You How to Win in AI Search. Most People Will Ignore It.

Google published an official guide on how to rank in AI Overviews and AI Mode. It's one of the most honest things they've put out in years. And the SEO industry is already finding ways to overcomplicate it.

Here's what it actually says, and what you should stop worrying about.

The internet has fundamentally transformed the way humans interact with each other. Ideas and interactions are no longer confined to your locale instead, there is a wealth of online communities across the globe where you can connect with like-minded people that share the same interests as you.

If you are looking to grow your brand or membership site you should know that community platforms are essential to solving many challenges in today's digital age.

In this article, we’ll cover some of the features to look for in an online community program. We’ll also list some of the best online community platforms for membership site owners.

Thinkific

Thinkific is one of the top online course platforms that have a solid set of community features. This makes it one of the best online community platforms if you're building a community that is interested in online learning and courses.

Mighty Networks

Mighty Networks lives up to its name when it comes to networking features. It is extremely easy to invite members for discussion and the platform also allows members to create posts and interact with each other. It is a very powerful community platform for growing your community with organic engagement.

Circle

If you take out the course-building features of Mighty Networks and put its community features on steroids, you get Circle. It’s a community platform that has all the essential features you need, such as live streaming, private messaging, group chats, and content organization, on top of must-haves like creating discussions and content moderation.

Tribe

When it comes to creating a white-label experience from scratch, Tribe stands out due to its powerful customization features. From the colors to widgets and your logo, you have full domain over what you want to create for your members.

Facebook Groups

What it lacks in features, it makes up for in sheer size and reachability. Facebook is one of the largest social media platforms in the world, and that makes Facebook Groups an easy place to start when building an online community.

Discourse

Discourse allows you to create your online community the way you want. It’s online forum software that has a core of powerful features that let you tweak the codebase to create the functionality that you require. You can create threads and categorize them, assign moderators, and much more.

Disciple

Disciple is an online community platform that lets you create your own custom-branded community within the platform. It has the functionality to manage and grow your community such as creating and scheduling posts with different content types, organizing sub-groups, tracking community metrics, and also moderation tools to keep everything in check.

Vanilla Forums

Another open source entry on our list that also integrates with the WordPress CMS, Vanilla Forums, is a powerful solution to create an online community. As the name indicates, the tool can be used to create forums that you can use to build a knowledge base about your offering, brand, product, or membership program.

Hivebrite

If you’re looking for an option that is built from the ground up with building specialized communities in mind, then Hivebrite definitely warrants a look. With simple but feature-rich customization options, content and event management, data management, and moderation tools, there is very little to complain about when it comes to Hivebrite.

PeerBoard

The last entry on our list is not as fleshed out as some of the other solutions mentioned above, but PeerBoard is catching up quickly. If you can look past the lack of native live-streaming functionality and the lack of availability of mobile apps, you will find a robust feature set that lets you manage and moderate your online community.

Here the link to the full supporting article that will give you more info on this subject

Matt Mullenweg, CEO of Automattic: What is The Future of WordPress in a World of AI?

Discover the future of WordPress in AI era. Learn how artificial intelligence is reshaping CMS platforms and what it means for your website.

In this insightful video, we explore the future of WordPress in an increasingly AI-driven landscape. Discover how artificial intelligence is reshaping web development, content creation, and user interaction. We delve into innovative tools, trends, and potential challenges that WordPress users may face.

With Special Guest Matt Mullenweg, CEO of Automattic

Not everything about Generative Engine Optimization is pretty. Uncover the good, the bad & the ugly truths that the X AI SEO bros won't tell you.

Dive into the intricacies of Generative Engine Optimization (GEO) in this enlightening video. We’ll explore its advantages, the challenges it presents, and the potential pitfalls lurking beneath the surface. Whether you're a tech enthusiast or a business professional, this video will unpack everything you need to know about effectively leveraging GEO. Don’t miss out — watch now to discover how to navigate the good, the bad, and the ugly.

David George Quaid, Founder of Primary Position, The leading NYC SEO Agency

Weblinkr is vindicated - right again - right on the MONEY !!!

(oof, this wont go down well)

Adding schema didn’t boost citations on any platform

We tracked 1,885 web pages that added JSON-LD schema between August 2025 and March 2026, matched them against 4,000 control pages, and measured citation changes across Google AI Overviews, AI Mode, and ChatGPT.

Adding schema produced no major uplift in citations on any platform.

AI source	Effect on citations	Verdict
Google AIO	−4.6%	Small but statistically significant decline relative to matched controls; (both groups were declining together, but treated pages fell slightly faster)
Google AI Mode	+2.4%	Statistically indistinguishable from zero
ChatGPT	+2.2%	Statistically indistinguishable from zero

These percentages come from our most reliable analysis (a matched difference-in-differences [DiD] test).

In this test, both AI Mode and ChatGPT treated pages performed slightly better than control pages on average, but the differences are small enough that they could easily be random noise across thousands of URLs.

AI Overviews showed a 4.6% decline, which is small but statistically significant relative to matched control pages.

But that isn’t quite the full story—we’ll get into that in the next section.

So, overall, we can’t tell whether the schema did a tiny bit of good or nothing at all.

Just a documentation exercise

This is gaining more and more concensus among SEOs - that SEO (and PPC) doesnt need multi-channel marketing. This is more a demand-gen campaign to make people think they "need" social mentions for Google and AI.

If you're only getting to "ranking' on Google for citations now - chances are you've missed the boat. Only one page from each search index from Reddit and Youtube can really rank. If you want it to be your post - then standard SEO applies.

Parasitic SEO is not free SEO rankings because LinkedIn as high DA - most topics are already covered: LinkedIn gets over 1 billion clicks from Google.

Imagine posting a post as embarrassing as what this guy does - being an alt account to mjmilian ? what a loser the pair are!

How many questions do they answer each week? 200? 150? 0?

How many people search their user names? 1000 a month? less? 150? None!

How many podcasts do they do a month? 5? 4? 2? 0!?

Imagine blaming someone for your egotistical break down because Schema has no impact on rankings?!?!

And then to find out the following day that Google deprecated the whole thing.

Lucky they have DrBigSaw - the "freedom" platform mod (as long as its not a put down of his utter shite moderating skills - if he's even online

What a pathetic bunch with Captain 60 Character PageTitle - why would someone want you in a sub if thats your only input you daft fcking twats?!!?

As of May 7, 2026, FAQ rich results are no longer appearing in Google Search. We will be dropping the FAQ search appearance, rich result report, and support in the Rich results test in June 2026. To allow time for adjusting your API calls, support for the FAQ rich result in the Search Console API will be removed in August 2026.