r/SEO_Digital_Marketing

Our company sells physical tech products through distribution partners. The website's job is troubleshooting and product education — not direct sales. We deliberately push customers to our distributors to buy.

Our CEO just hired a freelancer to update content for SEO/AEO/GEO. Problem: they come from a D2C ecomm background (clothing). I'm worried they'll optimize for conversion and direct purchase intent instead of technical support and channel-based discovery.

I've been managing SEO basics in-house and set up most of our free tools. The CEO doesn't fully understand the space, so I'm responsible for making sure this freelancer is actually a fit.

What questions would you ask to:

Confirm they understand indirect/distribution-channel sales models

Make sure they're building content strategy around the right intent (support, troubleshooting, product education — not "buy now")

Verify they're doing real strategic thinking and not just running prompts through AI

Any good litmus-test questions appreciated. Thanks.

Question for experienced SEOs, publishers, and people who have tested real websites, not just people repeating Google’s public docs.

Many sites treat E-E-A-T as an author box, reviewer name, or LinkedIn link. But the real issue seems deeper: finding credible sources, proving their expertise, and showing why they are qualified to support the content.

Have you seen pages perform better when the source behind the content was clearly more trusted?

For example:

A finance article reviewed by someone with real finance experience
A health article checked by a qualified professional
A SaaS or AI article supported by someone with actual field experience
A page backed by visible source history, quotes, corrections, publications, or credentials

I’m trying to solve this E-E-A-T/source-trust problem across websites with CitePep, by making contributor credibility more visible instead of leaving it as a weak author box.

From your own experience, has stronger source credibility produced measurable improvements in rankings, backlinks, mentions, AI citations, user trust, or conversions?

Or have you seen no practical difference?

Hi everyone,

I'm working as a Digital Marketing Executive at a financial services company. I recently completed our new company website, and yesterday I submitted it to Google Search Console.

Now I want to focus on AI SEO / Generative Engine Optimization (GEO) so that our brand not only ranks well on Google SERPs but also starts getting recommended by AI tools like ChatGPT, Gemini, Perplexity, Claude, etc.

Our plan is to publish high-quality blog content consistently (almost every day) and build topical authority over time.

I'm looking for a practical roadmap from people who are already working on AI SEO/GEO.

I'd really appreciate any roadmap, resources, or advice from people who've already been through this. Thanks in advance.

Spent the last couple of months improving mobile performance.

LCP dropped significantly, CLS is almost perfect now, and the site definitely feels faster.

Users seem happier, but rankings barely changed.

Starting to think CWV is more of a minimum expectation than something that actually moves the needle.

I'm in a position where the business I work for has a corporate office that maintains the website. Currently I have no way to control my personal brand as a salesperson and SEO is managed outside of my control. Other than trying to create my own website on the side and get it approved by corporate, the most I have to work with is social media accounts. What are some of the recommendations you might have if my only tools are Facebook and Instagram?

I see people conflate these and this is how I see them in my SEO framework/model

Rank Factors <> Rank Signals.

• Rank Position = Rank Signal X Rank Factor
• Rank "Factors" are multipliers.
• Rank "Signals" are you.

Rank Signals

Hosting, language, Page Title, Text, Schema, Headings, Page Speed, Buttons, internal anchor text

Rank Factors

Topical Authority, External links, CTR, NavBoost,

I am lunching a new site and have no idea about this

(via u/SE_Ranking)

Our analysis of 300,000 domains shows that LLMs.txt doesn’t impact how AI systems see or cite your content today. ​​Even so, adding the file is a low-effort way to prepare for the next wave of AI indexing. Today it’s optional; tomorrow, it might be essential.

Google seems to be expanding access to the new Search Console generative AI performance reports to more regions, outside of just the UK. I see a number of people in India who are now reporting seeing the new AI report. I personally do not see these new AI reports yet but maybe you do?

Vijay Chauhan first notified me that he is seeing it in India for some of his profiles, he added these are not UK sites but Indian sites. He wrote on X, "looks like Google is gradually rolling out the AI Overview performance report ("Generative AI") in GSC to more users.

Thanks u/rustybrick