Finally got my small team's content pipeline running without me babysitting it
Took me about four months. Mostly breaking things at 2am. Duct-taping different tools together, wondering if I was just making my life harder for no reason.
The goal was simple. I wanted our three-person agency to stop spending half the week on repetitive content tasks so we could actually focus on client strategy. Started with the writing side because that was eating the most hours. Tried a few generation tools, hated most of them, eventually found one that produced drafts decent enough to edit rather than rewrite from scratch. That alone saved us maybe six hours a week.
Then I got greedy and went after the whole pipeline. Website updates, chatbot responses, social scheduling. Each piece took a week of tinkering to get right. Some integrations worked on the first try. Others made me question my career choices.
The weird part is nobody on my team even noticed the transition happening. They just gradually had fewer boring tasks on their plate. One of them asked last month why Tuesdays feel so empty now.
Still breaks sometimes. But it breaks less.