
Social media is changing human behavior globally
I started noticing this during the TikTok era.
Teenagers in completely different countries suddenly started dressing the same, talking the same, using the same slang, making the same facial expressions, and even having the same insecurities — all at the same time.
And apparently there’s actual psychology behind it.
A 2023 study found that algorithms heavily influence behavior by repeatedly rewarding emotionally engaging content, especially outrage, validation, and trends. Researchers also found that social media increases social comparison and conformity, especially among younger users.
That’s probably why trends spread globally within days now.The algorithm keeps showing people what gets attention, and humans naturally copy behaviors that seem socially rewarded.
Feels like culture used to come from people.Now it comes from recommendation systems.