UPDATE: Sephora just accidentally admitted in writing that their app is designed to trick us
Previous post: https://old.reddit.com/r/AustralianMakeup/comments/1uf2075/sephora_just_accidentally_admitted_in_writing/
Update:
Hi everyone! I wanted to give you all an update on the saga with Sephora Australia regarding their recent "Extra 10% off Sale" app promotion and the shocking customer service experience that followed. First of all, thank you to everyone who commented on my initial post and validated that what Sephora was doing was not okay!
The TL;DR of the madness: I bought the Beautyblender Bounce Haus Essentials Set on sale ($70 down to $49, which is 30% off). The app explicitly advertised the "Extra 10% off Sale" promo banner directly under this item on the product page. When it didn’t apply at checkout, I emailed support thinking it was a simple glitch. Instead of fixing it, I was put through an absolute gauntlet:
- Rep #1: Claimed my item wasn't on their "hidden backend URL clearance list," so the promo didn't apply (despite the banner literally sitting on the product page).
- Rep #2: Claimed the item was actually part of a separate "50% off" promo that doesn't stack. They literally went into the app mid-dispute and retroactively added a red "50% off Selected Items" tag to the live product page! Too bad for them, my original screenshot proved it was only 30% off when I bought it, and their own math didn't even make sense.
- Rep #3: Accidentally confessed in writing that the Sephora app dynamically displays discount banners on items that aren't eligible simply because the promo hasn't been redeemed on your account yet. A literal dark pattern!
The Resolution: Once I had them in writing admitting that their app is designed to mislead shoppers, I stopped being nice. I formally demanded an escalation to management, cited Section 18 and Section 29 of the Australian Consumer Law (ACL) regarding misleading price representations, and stated I was preparing a report for Consumer Affairs Victoria and the ACCC.
Suddenly, my ticket was moved to a "Senior Resolutions Team" for a week-long investigation.
Today, I finally received confirmation: they have approved my refund back to Apple Pay.
And how much was this grand refund that Sephora fought me tooth and nail over, lied to me about, and retroactively altered web pages to defend? ...$4.99.
Five dollars! They burned through multiple customer service reps and a week of investigations over a five-dollar discrepancy that their own buggy app caused. In their final email, they completely glossed over the lies and the fake tags, simply saying they "recorded my feedback regarding the differing information provided."
The Moral of the Story: I am a little petty, but this was never about the $5... it was about the principle! If I didn't have time-stamped screenshots of my cart and the product page at the exact moment of purchase, I would have been gaslit out of my money. Hundreds of other shoppers probably were during this sale!
Always take screenshots of promo banners and prices on the Sephora app before you check out. Know your rights under Australian Consumer Law, stand your ground, and hold these mega-retailers to account!