u/RealisticSong3551

Shot in the dark. I'm curious what your relative mailing list data looks like for comms. For the nonprofits I support it looks like this:

Small: 1800
Mid sized: 4700
Large: 8000

Open rates: typically hover at around: 30%
CTR: 4.5% for all
List growth:
\- 4% for small & mid sized
\- 8% for large

I classify the sizes based on "revenue" strictly for cos I manage and wanted to benchmark
S: >$100k annually
M: $100k-$1m
L: $1m+

Just doing some data analysis as I handle fundraising and community management for a few of them and wanted to know if whatvik seeing tracks or if the co's I'm with are way behind.

Shot in the dark. I'm curious what your relative mailing list data looks like for comms. For the nonprofits I support it looks like this:

Small: 1800
Mid sized: 4700
Large: 8000

Open rates: typically hover at around: 30%
CTR: 4.5% for all
List growth:
- 4% for small & mid sized
- 8% for large

I classify the sizes based on "revenue" strictly for cos I manage and wanted to benchmark
S: >$100k annually
M: $100k-$1m
L: $1m+

Just doing some data analysis as I handle fundraising and community management for a few of them and wanted to know if whatvik seeing tracks or if the co's I'm with are way behind.