I’m having trouble with this data. Could the Nervous Appeal 2.0 ad be fatigued? It’s still bringing in sales but, as you can see, it’s at a higher CPA right now.
I need some framework advice. Could this adset be serving as its own funnel? My concern is that, if I kill it, the newer creative aren’t mature enough to handle my daily budget.
Thoughts?
Hey, guys
I launched 10 new creatives last week in my campaign and it threw my scaling campaign back in the learning phase. I’ve exited and I’m active again, but I need some help regarding next steps.
I did do some pausing of ads within the 7 day window - they were hogging spend with no results. My question is - should I add 2-3 new creatives today (the 1 week mark) and turn off underperformers?
Or should I wait a few more days?
My concern is that I’d throw it back in the learning phase.
Eager for your feedback. Thank you!
Hey, guys!
The above pictures represent the results over the past 6 days of my campaign.
Context: I added 10 new creatives to this scaling campaign which threw it back into the learning phase. I panicked, but didn't act, and I'm thankful because things started to turn around over this past weekend.
I sell a low ticket item ($20) and historical CPA has been in the $7 range. Before the whole META madness that took place last month for me, the Nervous Appeal Ad was a clear winner, hitting target CPA consistently. I put too much stress on that ad without adding fresh creative and it fatigued.
When I added the new creative, I left it on. It didn't spend for a few days, but then started spending and converting again, BUT when I checked it (after seeing CPA climb again), I realized META decided to turn on features without our permission.
Today, as of 4am, the Nervous Appeal ad has $23 in spend, one sale, and one ATC.
All this to say, what would you suggest I do tomorrow for my new round of pausing, keeping, and adding new creatives? Thank you!
I must’ve bombarded my scaling campaign with too many new creatives (10) because now it’s reentered the learning phase 😩
Context: There was one winning creative hogging spend and results were falling. My thought was to add creative to diversify angles.
Is there hope? Would love to get your help on this…
This year has been rough on my business. I made the choice to take out 100k in funding when business was booming and then it all went to crap.
It’s been a gut wrenching journey that feels hopeless.
I’m not here for judgment; I bear the weight of this situation by the hour. Just looking for some human perspective from this community…
Thanks in advance, guys 🙏
Hey, guys
Thanks for taking the time to read this. I need help framing my META decision making and strategy. I’ll state my hypotheses below, and I’d love for you to debunk, affirm, or reframe my thinking.
I want to operate on META in a way that aligns with how the system works; right now, I feel like I’m just getting “lucky”
Hypothesis 1
Running another campaign on META with the same A+ structure and same conversion event causes me to bid against myself and drive CPM and CPA
If that’s the case, do I launch test creative in the same scaling campaign if they’re the same product and creative style?
Hypothesis 2
META favors new creative, so expect crazy high CPA and CPM in the first couple of days.
If that’s the case, what’s the ideal “period of suffering” before I can truly make a judgment call? Is there a ‘hard rule’ of just letting it sit for seven days to get real data?
Hypothesis 3
META Ads are just volatile right now, and these are the waves of advertising I just need to deal with until…
If that’s the case, how do you emotionally anchor yourself when these waves are crashing results, pun intended?
Thanks, guys!
Hey, guys
I posted earlier this morning about bot traffic being sent to my Shopify store from META, and now it's confirmed.
2.6K Bot Sessions from Virginia,
Why is that happening? Why Virginia? Lastly - is this a META issue, Campaign structure issue, or a creative issue?
I really appreciate you all for taking the time to comment on these posts; greatly appreciate it.
Hey, guys
Waking up today to an ad hogging spend, but my Shopify Sessions reporting an insane amount of sessions that don’t even align with the clicks META is reporting.
Has that happened to you before? Is there a correlation or is this just -?
Hey, guys
Hope all is well. Trying to assess what the next move is. Turned an ad off yesterday that I anticipated being a budget hogger (historical data from past performance).
It’s generated 2 sales today (not much), and I’m wondering what you do in this situation? Turn back on?
Is there a certain threshold/mindframe that you use to assess re-introducing creative to a campaign?
First of all, thank you for taking the time to read this...
For a year (until April 11th), my ad campaign was killing it. ~$7CPA at $250/day at 5.5XROAS. Then something happened, and it all went south. I've been scrambling, panicking - all the things - to try to get the account back to this.
No luck.
I graduated a promising testing creative into my scaling campaign, and the creative tanked. I may have graduated it too early (10 sales at $8.98 CPA seemed like a winner to me). I let this run inside the scaling for a week or so, and it wasn't getting results.
So, yesterday (Monday), I made what seemed like a good decision - duplicate the campaign, keep the winners, lower the budget to $150 for volatility's sake, and turn off the original. I just realized now that, despite duplicating with the "keep engagement" button selected, META has treated this campaign like a truly new campaign with no historical engagement.
Question: I'm weighing three options: Keep this duplicated campaign on and wait it out, Duplicate it again, but this time with POST IDs, or just turn the original campaign back and wait.
I honestly don't know what to do; this drop in performance has taken a toll on me, and I'm trying to make the best decision without letting my emotions skew my strategy. Would really love some perspective here.
I have a seasoned Pixel that got messed up during April for some reason, and I'm trying to recover. I duplicated my campaign and kept my previous winners and one 'newish' creative.
The new creative is hogging spend, currently at 2 conversions at a $46 CPA. I have a low ticket hero product ($25 out the door), and my historical CPA before the April mash up was ~$7CPA
I know it's day 1 of the duplicated campaign, but my 'fear' is that this new creative will spoil the whole bunch and/or, if I kill it now, I could forfeit potential scale if it stabilizes.
All that to ask - what's your rule of thumb in this situation?
