AI search moves fast, but cutting through the noise is what we do. Here are the big topics the community rallied around this week:

• Cloudflare draws a hard line: AI has until September 15 to pay for content, or get blocked

Cloudflare will block AI training and agent crawlers on any ad-supported page by default from September 15, unless the site owner opts in. It's also upgrading last year's Pay Per Crawl tollbooth into Pay Per Use, compensating publishers when their content actually shapes an AI answer rather than merely when it's fetched.

CEO Matthew Prince's rationale: bots now drive more than half of all web traffic, so a sustainable ecosystem needs AI to pay for what it reads. Cloudflare even gave the new game a name — Answer Engine Optimization.

Source:

The Next Web

NBC News

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• We finally have causal proof that AI Overviews gut publisher clicks — by roughly 40%.

A randomized field experiment with 1,065 Chrome users (researchers at ISB and Carnegie Mellon) found that when an AI Overview appears, outbound organic clicks fall 39.8% and zero-click searches climb to 34.5% — with no measurable gain in click quality or user satisfaction. 

Source: 

PPC Land

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• Semrush's 126M-prompt study: getting mentioned by AI isn't the same as getting cited.

Semrush's expanded 2026 AI Visibility Index shows the platforms act like different channels: ChatGPT cites ~15 sources per answer and leans on Reddit and Wikipedia, while Gemini cites ~3. 

Only 36 of 1,200+ tracked brands stayed visible everywhere, every month — and 45% of marketing leaders still can't measure their AI visibility at all.

Source:

Semrush

PPC Land

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• Google keeps re-tuning how publishers surface in AI — giving with one hand, taking with the other.

On the giving side, Google added a prominent visual treatment for recipe pages in AI Mode and is rolling a Top Stories news carousel into AI Overviews. 

On the other side, Discover now bundles multiple publishers under a single AI-written summary, with clicks often landing on just one outlet — another squeeze on referral traffic.

Source:

Barry Schwartz | Search Engine Roundtable

Lily Ray | Press Gazette

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• A German court ruled Google owns its AI Overviews — mistakes included

The Munich Regional Court preliminarily held Google directly liable for false statements its AI Overviews generated, treating the synthesized output as Google's own content rather than third-party material. 

It's an early legal precedent that weakens the "the AI just wrote it" defense — and adds regulatory weight to the same publisher-vs-AI tension Cloudflare is now trying to price.

Source: 

Search Engine Land

Hello everyone! Tuesday is the perfect time to catch up on what’s been happening in the SEO world over the past few days. Here’s what happened:

Search / SEO

• Google clarifies that domain migrations need Change of Address requests for every variant

Google updated its site move and domain migrations documentation: when moving from one domain to another, submit a Change of Address request for every variant of the old domain—every subdomain, plus both the www and non-www versions—even if those variants aren't actively in use. All variants of both the old and new sites also need to be verified in Search Console. 

Source:
Google Search Central 
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AI

• Google research details how AI-generated spam can be detected at the cluster level

A Google research paper introduces the Scalable Cluster Termination System, a defense designed to catch AI-generated spam by zooming out from individual pieces of content to detect entire coordinated networks. 

• Google Cloud launches the Open Knowledge Format for sharing data with AI agents

Google Cloud announced the Open Knowledge Format, a v0.1 specification on GitHub for representing organizational knowledge—datasets, metrics, APIs, tables—as Markdown files with YAML frontmatter that AI agents, LLMs, and internal tools can consume. 

The goal is a common shape for institutional knowledge that's currently scattered across catalogs, wikis, repos, and shared drives. 

Source:
Roger Montti | Search Engine Journal
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Tech SEO

• Google confirms llms.txt files don't help or hurt search rankings

Google updated its AI Search optimization guide to explicitly state that llms.txt files have no effect on search rankings—they don't help, and they don't hurt. 

Google Search ignores them entirely, along with any other AI text files, markdown files, or machine-readable AI files. Maintaining them for non-Google services that do use them is fine; Google just won't read them. 

Source:
Google Search Central 
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E-commerce

• (test) Google tests attribution for 3D models in product results

Google is experimenting with showing "3D model from [retailer name]" as an attribution line in the product detail screen on mobile, with a link back to the source retailer.

Source:
Khushal Bherwani | X
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Tidbits

• UK CMA orders Google to make organic ranking transparent and enable search data portability

The UK's Competition and Markets Authority issued two new conduct requirements for Google Search:

1. Fair ranking transparency. Google must rank organic results—including in AI Overviews, but not sponsored results—using "objective and non-discriminatory criteria," give businesses advance notice of significant changes, and introduce clear complaint processes.
2. Search data portability. Google's voluntary UK Data Portability API becomes a legal obligation, letting users port their search data to authorized third parties like rewards and cashback platforms.

Both apply only in the UK and follow the CMA's earlier action on AI feature opt-outs.

• Bing Webmaster Tools rolls out four new AI visibility metrics, including Citation Share

Microsoft added four preview features to the AI Performance dashboard in Bing Webmaster Tools:

1. Citation Share: your site's percentage of all citations for a specific grounding query
2. Intents: classifies grounding queries by intent category 
3. Topics: groups related grounding queries into broader thematic clusters 
4. Compare: overlay a previous time period to track how citation activity has changed

• Meta launches AI Mode in Facebook search

Meta added an AI Mode to Facebook search that answers questions using public posts, Groups and Reels, turning Facebook conversations into a discovery engine for advice and recommendations.

Source:
GOV UK
Barry Schwartz | Search Engine Roundtable
Danny Goodwin | Search Engine Land

So much has happened in the SEO world this week that we couldn't not share it with you:

Search / SEO

• Google publishes official guidance on third-party SEO tools and AEO/GEO services

Google has added new documentation positioning its own guidance as the "ground truth" for SEO, AEO, and GEO advice, and urging caution when evaluating third-party SEO tools and services. 

Source:

Google Search Central

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SERP features / Interface

• Google officially launches Search profiles for publishers and creators

Google has officially rolled out Search profiles—claimable profile pages where publishers and creators can showcase their latest articles, videos, and social posts in one central place. 

Google has also started rolling out an Insights section inside Search profiles, giving creators a view into how searchers are interacting with their profile on Google.

Source:

Barry Schwartz | Search Engine Roundtable

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AI

• Google's AI Mode information agents go live globally for AI Ultra subscribers

Previewed at Google I/O in May, the always-on information agents inside AI Mode are now available across all AI Mode languages and markets—but only to Google AI Ultra subscribers, with AI Pro and broader access still expected "this summer."

Source:

Robby Stein | X

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Local SEO

• Gemini can now connect to Google Business Profile, with Business notebooks for organizing business data

Google announced that businesses will be able to securely connect their Google Business Profile to the Gemini app with a single tap. Once connected, Gemini gets access to a business's reviews, customer questions, and performance data—and can analyze trends, draft tailored review responses in the brand's voice, or update profile fields like operating hours and seasonal posts.

Alongside the integration, Google introduced Business notebooks—a Gemini workspace that combines chats, sources, the connected Business Profile, and website data into one grounded knowledge base. 

Both features roll out globally this month, excluding the EEA and UK. 

Source:

Barry Schwartz | Search Engine Roundtable

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E-commerce

• (test) Google Shopping tests linking product titles directly to merchant sites

Google is running a test where clicking a product title in the Shopping results takes the user straight to the retailer's website, instead of opening the typical product listing overlay inside Google Shopping. 

Source:

Sachin Patel | X

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Tidbits

• Schema org launches monthly usage statistics for every schema type

Schema org, in collaboration with Google, has rolled out aggregate usage statistics for every Schema org term, showing how widely each Type and Property is adopted across the public web. The dataset—updated monthly and pulled from Google's crawl infrastructure—is presented in popularity range buckets, aggregated at the domain level, and now appears directly on each schema term's documentation page. Raw CSV and JSON files are available on the official Schema org GitHub repo.

• Microsoft adds an opt-out for Copilot AI answers in Bing

Bing users now have two ways to turn off Copilot AI responses in search results: a preview browser extension that toggles AI chat-like features with one click, or appending "-ai" to any query (e.g., "weather forecast -ai") for traditional search results without the AI overlay. 

• German court rules Google can be directly liable for false AI Overview claims

The Regional Court of Munich issued a temporary injunction barring Google from repeating false AI-generated.  The court ruled that AI Overviews are Google's own content, not third-party search results. 

The implications are significant. If an AI-generated summary makes false claims about a brand or company, Google may be directly liable—publishers and brands now have a legal path to challenge AI Overview content as Google's own statement rather than as a passive search result. 

Source:

Schema org blog

Jordi Ribas | X

Danny Goodwin | Search Engine Land

Let's be honest — the past few weeks (months, years) have all been a whirlwind for the SEO industry. We haven't seen this volume of updates, myths, and industry speculation in a long time. For marketing agencies, this is a pivotal moment for establishing long-term strategies. To help map out the right direction for the future, our team analyzed recent interviews with Google's CEO to find actionable answers:

• Sundar Pichai on the Future of Search, AI Agents, and "Google Zero”

Google CEO Sundar Pichai sat down with Nilay Patel on The Verge's Decoder podcast (following I/O 2026). Here's everything that matters for Search, AI, and agents.

• Search, Gemini, and Agents Are Becoming One Product

Asked whether Google's AI search box, app-building tools, and agent products should become a single product, Pichai gave a one-word answer:

"It will."

He added that Google is still laying the groundwork:

"We are laying a lot of the primitives of what we need for agents to work end to end, and more importantly, for AI to work."

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• Agents Are the Next Evolution of the Web

"I look at agents, and that is the next evolution of the web. I think it will evolve the web pretty profoundly."

Agentic tools are already being built across Search, Gemini, Spark, and Antigravity. Pichai envisions agents working in the background — planning trips, completing tasks, building things on the user's behalf. He has previously described Google Search as evolving into an "agent manager."

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• Google Pushes Back on "Google Zero"

Patel pressed Pichai on Condé Nast CEO Roger Lynch's recent statement that the publisher is planning its business as if search traffic will fall to zero:

Patel: "That is Google Zero. Condé Nast is saying, 'We're assuming that search will go to zero.' How would you respond to that?"

Pichai reframed the picture, pointing to a broader information ecosystem:

"The information ecosystem is so much broader beyond Google, by far. We see it in the data, you see it everywhere."

"It's exceptionally dynamic, and so it makes sense to me every publisher is adapting to this new world."

When asked directly what publishers should do, Pichai declined to advise:

"I'm not in a position to tell such an iconic publisher what they should think about their business or plan. If they are building content that is high-quality and people like it, I expect us to reflect that in our products. That much I can commit to them."

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• Clicks Are Going Away — and Google Admits It

The single most important quote for the SEO community. Pichai openly confirmed that some traffic is being filtered out by design:

"As the technology improves, low-quality clicks get filtered out. That's a natural evolution we see. We see it in our metrics. Bounce clicks are going down."

In other words, Google is deliberately filtering "low-quality clicks" — and the trend is accelerating. For SEO strategy, this means raw traffic volume is becoming a weaker signal of value. The relevant user matters more than the click count.

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• How Google Is Adapting to Publishers: Subscriptions

One of the few concrete mechanisms Pichai pointed to:

"One of the small features we have done, but very important I think, is if you've subscribed to something, we reflect that as a preferred source for you as a user."

"We are adapting to the fact that publishers are increasingly turning to subscription offerings, too."

A telling gap in the interview: Patel didn't ask why publishers moved into subscriptions in the first place. The implied answer — because they could no longer rely on search traffic the way they once did.

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• Why Google Reorganized Search

"Search needed to move faster, and Search was split across many leaders."

Search now sits under Elizabeth Reid, with Nick Fox leading the broader area. Josh Woodward is leading Labs and Gemini work. The goal — "set up well for this moment where we need to move faster as a company, which means we need to make faster decisions."

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• The Mantra Running Through the Interview

Pichai returns to one line repeatedly when talking about publishers and the open web:

"Through it all, we are very committed to both meeting user expectations and also connecting them to what's out on the web."

But the context of his answers tells a different story: Google is moving Search toward conversations, agents, and AI tools that complete tasks without a click.

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What this means for SEO

1. The end of the "search box" as a standalone product — Search, Gemini, and agents are converging into a single AI layer.
2. "Low-quality clicks" are officially being filtered — Google said it out loud. Time to rethink what counts as valuable traffic.
3. Agents are the new interface to the web — and it's no longer theory, it's the CEO's roadmap.
4. AI Mode isn't the default yet — but the direction is unmistakable.
5. Subscribers = preferred sources — a meaningful signal for publisher business models.

Source: 

Nilay Patel | The Verge

Hey guys! Here’s your weekly roundup of the most important search and AI news you need to know!

AI

• Google Analytics adds dedicated AI Assistant channel to track chatbot referral traffic

Google Analytics now automatically categorizes traffic from AI assistants like ChatGPT, Gemini, and Claude into a dedicated “AI Assistant” channel in Default Channel Group reports. Visits are tagged with a new ai-assistant medium value and (ai-assistant) campaign name when the referrer matches a recognized AI source, making it easier to compare chatbot-driven traffic against organic search and other traditional channels.

Source:
Google Analytics Help | Google
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Documentation

• Google publishes official AI optimization guide for Search

Google Search Central released a dedicated guide on optimizing for generative AI features (AI Overviews and AI Mode), confirming that standard SEO best practices remain the foundation — since both features use RAG and query fan-out grounded in core Search ranking systems. The guide also busts common AEO/GEO myths: llms. txt files, content chunking, rewriting copy for AI, chasing inauthentic mentions, and over-investing in structured data are all flagged as unnecessary for Google Search.

Source:
Google Search Central | Google for Developers

• Google clarifies that spam policies apply to AI Overviews and AI Mode

Google updated the opening paragraph of its Search spam policies to explicitly state that the rules cover generative AI responses in Google Search, including AI Overviews and AI Mode. The revised language now defines spam as techniques that attempt to manipulate either traditional rankings or AI-generated responses.

Source:
Barry Schwartz | Search Engine Roundtable
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GSC

• Search Console Discover report shows data drop due to logging error on May 7–8

A logging error caused understated clicks and impressions in the Discover performance report for May 7–8, 2026. Google confirmed the issue affects data logging only and does not reflect an actual change in Discover performance.

Source:
Google Search Console Help | Google
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SERP features / Interface

• (test) Google tests Gemini icon in autocomplete to trigger expanded AI Overviews

Google is testing a new icon in autocomplete suggestions — a magnifying glass overlaid with the Gemini logo — that appears alongside longer, prompt-style query suggestions. Clicking it opens Google Search with the AI Overview pre-expanded rather than collapsed.

Source:
Barry Schwartz | Search Engine Roundtable
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Tidbits

• Microsoft Clarity launches Citations dashboard to track AI-generated answer visibility

Microsoft Clarity’s Citations feature is now generally available, giving site owners a dashboard to see when and how their content is cited in AI-generated answers across supported AI experiences. It surfaces grounding queries, per-page citation counts, share of authority versus competing domains, and AI referral traffic as a percentage of total sessions. Setup requires installing the Clarity tracking code; domain ownership verification via Bing Webmaster Tools or Google Search Console may also be needed.

Source:
Ihab Rizk | Microsoft Clarity Blog

Hey guys! Quick reminder to keep an eye on the news. Easy to fall behind, and the stuff that shifts your strategy usually shows up there first:

AI

• AI Overviews and AI Mode run on separate, isolated systems

Google deliberately keeps AI features as isolated modules rather than fusing them into one stack: AI Overviews sit on top of traditional retrieval and ranking to summarize results, while AI Mode runs on its own conversational platform built for longer interactions and citations. 

• Google rolls out five link improvements for AI Overviews and AI Mode

Google is making links inside AI Overviews and AI Mode more prominent and contextual with five changes: 

• suggested in-depth articles at the end of AI responses
• a "Subscribed" label on links from a user's news subscriptions
• more inline links placed next to the specific text they support
• hover-over website previews on desktop
• discussion/perspective previews pulled from public conversations and firsthand sources

Source:
Barry Schwartz | Search Engine Roundtable

Hema Budaraju | Google The Keyword

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SERP features / Interface

• Google drops FAQ rich results from search

Barry Schwartz said that Google no longer shows FAQ rich results in search, and Search Console will stop reporting on FAQ structured data. 

Google will drop the FAQ search appearance, rich result report, and Rich Results Test support in June 2026, with Search Console API support for FAQ removed in August 2026. 

Site owners can leave the FAQ structured data in their code (other search engines may still use it) or remove it.

Source:
Barry Schwartz | Search Engine Land

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Tech SEO

• (test) Google launches Web Bot Auth to cryptographically verify bots

Google published developer documentation for Web Bot Auth, an experimental IETF-draft cryptographic protocol that lets bots sign their requests so site owners can verify they're authentic instead of relying on user-agent strings and IP addresses—which are easy to spoof. 

They are currently testing it on some AI agents hosted on its own infrastructure, not every request gets signed yet, and Google says site owners should still fall back to the established user-agent and IP verification methods.

Source:
Google developers > Crawling Infrastructure
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Local SEO

• Google pulls Reddit threads into Google Business Profiles

Darren Shaw posted that a new "About this place" section is appearing on some Google Business Profiles on desktop—primarily for food and drink businesses—pulling in Reddit threads that mention the business.

Source:
Darren Shaw | LinkedIn

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E-commerce

• Google's UCP checkout expands from AI Mode into main search results

Google's Universal Commerce Protocol checkout has started appearing in the main search results, not just AI Mode—logged-in users see a "Buy" button on product listings that auto-loads their Google Pay billing and shipping details and completes the purchase without leaving Search.

Source:

SERP Alert | X

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Tidbits

• OpenAI officially launches a self-serve Ads Manager for ChatGPT

OpenAI announced a beta self-serve Ads Manager that lets U.S. advertisers sign up, set budgets, upload ads, manage pacing, and view performance directly. 

• Bing explains how indexing for AI grounding differs from indexing for search

Microsoft's Bing team argues that indexing for AI answers is a different optimization problem than traditional search, even though both share the same crawling and quality infrastructure. 

Search asks which pages a user should visit and treats the document as the unit of value, with humans able to self-correct; grounding asks what information can responsibly support a claim, treats discrete facts with clear provenance as the unit, and must track factual fidelity, attribution, freshness, contradictions, and when to abstain if evidence is insufficient. 

Bing frames grounding as building on search, not replacing it.

Source:
OpenAI > Product 
Krishna Madhavan, Knut Risvik, Meenaz Merchant | Bing Blog

The industry has talked about expertise for years, but Google’s latest updates are finally putting a face to the name. For agencies and publishers, the takeaway is clear: author authority is moving to center stage, and it’s set to become the primary driver for AI citations moving forward.
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Google AI Overviews Now Highlighting Individual Authors

Sources: Gagan Ghotra | X, Barry Schwartz | Search Engine Roundtable

Google is evolving how it displays citations within AI Overviews, moving beyond just linking to a website and now explicitly naming the individual authors behind the content.

When Google pulls information from social or community-driven platforms where anyone can publish it is now displaying both the source platform and the author’s full name directly in the citation cards.

SEO specialists have long fought for the rights of publishers and content creators, who were overlooked by AI snippets for years. Now, the expertise of specific claims in AI answers will be reinforced by the author’s personal proficiency. So, what have we gained?

• On platforms like LinkedIn or Medium, the "authority" of a post depends heavily on who wrote it. By showing the name  ("LinkedIn - [Author Name]"), Google helps users determine if the information is coming from a recognized expert or a casual observer.
• For thought leaders, this change provides a significant boost in personal branding. Your name is now featured prominently within the AI-generated answer, rather than being buried behind a click.
• This move aligns with Google’s ongoing effort to improve E-E-A-T by clearly attributing AI-synthesized facts to their original human sources.

Special thanks to Gagan Ghotra for highlighting this update and to Barry Schwartz for bringing wider attention to this news.
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Google Testing New Interactive Links and Favicons in "AI Mode"

Sources: Sachin Patel | X, Brodie Clark | X, Barry Schwartz | Search Engine Roundtable

More updates from Google! This time focusing on how users interact with source links within AI Mode. The goal appears to be making citations more prominent, trustworthy, and easier to navigate.

Recent sightings by SEO observers (such as Sachin Patel and Brodie Clark) reveal several design variations Google is currently testing:

• Google is experimenting with displaying site logos (favicons) in a much larger format next to the anchor text. This makes it immediately clear which website the information is coming from before you even click.
• In some versions of the test, hovering over a link changes its appearance (sometimes adding a black underline or a specific link icon) to signal that the text is an interactive citation.
• The links are being placed more frequently and precisely next to the specific claims they support, rather than being grouped at the end of a paragraph.

This update follows a series of changes aimed at "grounding" Google's AI in the real web. Between adding author names to citations and now making site favicons more prominent, Google is clearly trying to balance its AI ambitions with the need to drive traffic back to the publishers that provide the data.
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Sharing real experiences is worth the effort when producing new content

Source: Lily Ray | LinkedIn

Lily Ray also weighed in on the shift toward content personalization within AI answers. In a recent LinkedIn post, she broke down how Google is making these changes and what they mean for the future of the industry:

“Google first added the "E" for Experience to E-E-A-T back in 2022. I wrote about that change on the day it happened and since then, the search results have clearly evolved to favor authentic perspectives from real people - think forums, social posts, Medium/Substack - over generic, overly-optimized content.

Today's update to AI Mode and AI Overviews pushes that trend further. Among the changes: more outbound links in answers, highlighted subscriptions, new "angles" with in-line links, and - what stood out to me most - a dedicated "Expert Advice" section that links directly to source pages!

So now, first-hand experience isn't just a component of demonstrating E-E-A-T; it's actually something that can *drive additional clicks* from AI Overviews and AI Mode.

I was recently asked whether writing in the first person and sharing real experiences is worth the effort when producing new content. In many cases, I believe the answer is firmly YES. First-hand experience produces the kind of insight, perspective, and opinions that LLM can't originate on their own. I believe that's exactly what users increasingly seek out, and increasingly what Google's AI features are pulling forward.”

It’s 2026, and the race is on to find the ultimate marketing mix. Let's take a look at what's changed in the industry over the past week:

• Navigating the AI-Driven Shift in Digital Marketing

ALM Corp has rounded up the top trends you need to know to stay ahead of the curve in online promotion this April:

1. AI-assisted search is reducing low-intent traffic and raising the value of high-intent visits
2. Brand trust is becoming a performance variable, not just a brand variable
3. First-party data and consented measurement are becoming the foundation of sustainable marketing
4. Speed of execution is now a growth driver, but speed without creative distinctiveness is a risk
5. Integrated search, paid, content, and CRO strategy is replacing channel-by-channel marketing

One section of the article stands out in particular, as it clearly reflects the current mood of the global marketing community:

“What is the biggest digital marketing trend in April 2026?

The most important trend is the shift from simple search visibility to full ecosystem visibility. Businesses now need to be understandable and credible across traditional search results, AI-generated summaries, branded follow-up searches, reviews, maps, video, and landing experiences. The brand that is easiest to understand and verify often has the advantage.”

Source: 
ALM Corp | Blog
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• How AI is Turning Microsoft’s Search Engine into a Formidable Competitor

For a long time, the search engine market seemed like an unshakable monolith dominated by a single player. But times have changed. Microsoft's latest earnings report confirms it: Bing has stepped out of the shadows to become one of the industry's primary newsmakers.

What do the numbers and facts say? According to the latest report, Microsoft’s search and advertising revenue has grown significantly. They wrote, "Search advertising revenue excluding traffic acquisition costs increased 12% (up 9% in constant currency)."

Also, Microsoft reports Q3 revenue up 18% YoY to $82.9 billion, operating income up 20% to $38.4B, and net income up 20% to $31.8.

This is a clear signal that AI integration is not just a "gimmick" for geeks (as some skeptical analysts claimed), but a powerful business tool that is genuinely shifting the balance of power.

Why does Bing look more advantageous than its competitors in certain aspects?

1. Boldness vs. Caution. While some former market leaders tried to implement AI features with extreme caution to avoid damaging their core monetization models, Microsoft went all-in. The result? Bing was the first to offer a full-fledged conversational interface that has now become the standard.
2. Speed of Iterations. The company introduces updates almost weekly, turning search from a simple list of links into a personalized assistant.
3. Ecosystem. AI integration into Windows and the Office suite puts Bing "at your fingertips" displacing long-standing user habits of using other browsers and services.

The company is celebrating 1 billion monthly active users, and they truly deserve all the attention they are receiving. Industry figures like Michael Schechter, Krishna Madhavan, and Fabrice Canel have already shared their insights, and the hype shows no signs of slowing down.

Sources: 

Barry Schwartz | Search Engine Roundtable

Microsoft | Investor Relations

Michael Schechter | X

Krishna Madhavan | X

Fabrice Canel | X

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• Google Reports Record Revenue and Surge in Advertising Profits

Do you think Microsoft is the only one who can boast about its profits? Do you think the fact that they have become a more prominent industry player weakens the positions of others? Glenn Gabe shared a post on his X that can be considered an excellent overall summary of Google's news:

"Here we go -> Alphabet reports Q1 revenue up 22% YoY to $109.9B, vs. $107.2B est., Google advertising revenue of $77.2B, Google Cloud revenue up 63% to $20B, vs. $18.05B est., YouTube ads at $9.8B, net income up 81% to $62.58B

*Google Services revenues increased 16% to $89.6 billion, led by 19% growth in Google Search & other, 19% in Google subscriptions, platforms, and devices, and 11% in YouTube ads"

More information can be found on the Alphabet report pages.

Sources: 
Glenn Gabe | X, 
Alphabet | First Quarter 2026 Results