Have Display Ads Become an Underrated Marketing Channel?
It feels like most marketing conversations focus on search, social, video, influencer campaigns, and whatever new platform is getting attention.
Meanwhile, display advertising often seems to be treated as an afterthought.
At the same time, display still appears useful for retargeting, brand awareness, and staying visible during longer buying journeys where prospects aren't ready to convert immediately.
For those managing campaigns across multiple channels, are display ads still earning a meaningful share of your budget, or have you shifted most of your spend elsewhere?
Where do you think display advertising delivers the most value today, and where does it struggle compared to other channels?