



I have built 14 stores in my life and here is the biggest improvement I found
Shopify website has a big problem that they don't show the updated price when a discount is added/applied through a funnel link. It only shows the discounted price when the product is in the cart or at the checkout.
But to reduce friction it is necessary to show what they are gonna pay for the product.
I did run an A/B split test and found a 23% improvement. It's just crazy.
u/Sakh001 — 6 days ago