I got tired of the same generic "how to promote music" advice, so I built a massive 4-Phase Release Checklist. Here it is for free.
I was stuck in decision paralysis trying to figure out how to actually get my music heard. Every thread just said "post on TikTok" or "pitch to playlists," but nobody actually explained the step-by-step workflow of a release.
So I spent the last few months building a master checklist of actual, actionable steps. I use this for my own project, but I’d rather give it to other independent artists than let it sit on my hard drive.
No email gates, no "follow me to get the link" BS. Just the raw document.
Here is what it covers:
- Phase 1 (T-8 to T-4 weeks): Operational Setup & Rights Management (PRO, Sync, SmartLinks).
- Phase 2 (T-4 to T-1 weeks): Pre-Release Campaign (Algorithm prep, narrative building, content batching).
- Phase 2.5 (T-1 to T-0 weeks): Pre-Submission (Radio, promo pools, DJ lists).
- Phase 3 (Release Day): The exact sequence of what to update, post, and activate.
- Phase 4 (Post-Release): Momentum and ongoing promo (SubmitHub, Groover, Ads, Content Waterfall).
I hope this helps someone break out of the rut and actually get their music out there without losing their mind.
If you want to connect, I make electronic music under the name Sanaraba. Always down to talk production, hear what you guys are working on, or answer any questions about the checklist in the comments.