Knowing whether a campaign needs more time or whether it's simply not going to work.
I've ended campaigns too early, and I've also let others run for far too long.
How do you make that decision without relying on guesswork?
I've rewritten the headline more times than I'd like to admit, and now I'm wondering if I'm solving the wrong problem.
When you're reviewing a landing page, what's the first thing you look for before changing the design or copy?
I'm working with a fairly small budget, so I can't invest heavily in both right now.
The goal is to generate consistent leads over the next 6–12 months, not just quick wins.
If you've been in a similar situation, which channel gave you the best ROI, and is there anything you wish you'd known before getting started?
I've seen campaigns with poor engagement generate great sales, and campaigns with amazing engagement lead to almost nothing. That's made me question whether we're sometimes too quick to label something a success or a failure. When you evaluate a campaign, which metrics or outcomes matter the most to you, and have you ever changed your mind after looking at the results more closely?
Not the most advanced lesson.
The one you think would save them the most time and frustration.
For a while I felt like we had to be everywhere Instagram, LinkedIn, TikTok, X, Reddit... you name it.
The reality was that we were spreading ourselves so thin that none of the content was particularly good.
We cut back to just the platforms where our audience was actually active, and the quality of our content improved almost immediately.
Sometimes doing less is the better strategy.
I feel like "do better marketing" is the default answer whenever growth slows down, but at some point the issue has to be the product itself. How do you tell the difference before wasting months optimizing the wrong thing?
Share yours.
Let's see which opinion gets the most disagreement.
You can never use it again.
Your competitors can.
What's the easiest one to give up?
I was convinced people weren't buying because of the price.
After speaking to a few customers, I realized the real issue was that they didn't understand the offer. We kept trying to optimize the wrong thing for weeks. It's funny how easy it is to assume you know what customers are thinking until you actually ask them. Has customer feedback ever completely changed your assumptions?
I've seen businesses keep changing their marketing when the real issue was the product.
I've also seen great products fail because nobody understood their value.
How do you usually figure out which one needs fixing first?
Days?
Weeks?
Months?
What's your rule of thumb?
Could be something small.
Could be something most people overlook.
What's made the biggest difference for you?
No analytics.
No heatmaps.
Just a screen recording.
What's the first thing you're paying attention to?
No Instagram.
No TikTok.
No LinkedIn.
What's the plan?
Some businesses spend months trying to get new customers.
Others seem obsessed with keeping the customers they already have.
Both approaches can work.
But if you could only focus on one for the next year, which would it be and why?
Many of them aren't necessarily the cheapest.
They're not always the best either.
Yet customers keep coming back.
There has to be more to it than just the product.
FIFA required Levi's Stadium branding to be covered during the World Cup.
Instead of fighting it, Levi's leaned into the situation and turned it into a viral marketing moment.
It's a great example of how strong branding can create attention even when your logo is technically hidden.
Do you think this was one of the smartest marketing moves of the tournament?