Starting a regional spice brand from Northeast India — am I missing something?
Hey everyone, I’m from Northeast India and I’m seriously considering building a Northeast-rooted spice brand with a small starting budget (~$2000 / basically my savings), and I wanted some honest feedback.
The spice market already feels crowded with big players, so instead of creating another generic masala brand, I’m exploring a slightly different direction — building around authentic Northeast flavors and regional cooking styles through shelf-stable dry blends and ingredients.
The goal isn’t replacing cooking, but reducing some of the grinding, roasting, and prep work while keeping authenticity intact.
A few things I’m genuinely struggling with:
• Do people actually want products like this?
• Would households buy them or mostly students/people living away from home?
• Is this market too niche?
• D2C first, retail first, or B2B first?
If anyone here has experience in spice businesses, FMCG, food manufacturing, D2C, exports, or even has small insights from being in the sector, your comments and validation would genuinely mean a lot.
This is a serious decision for me and even a small insight or helping hand could save me from expensive mistakes. Hoping to hear from people who’ve actually seen or built things in this space.
Appreciate it 🙏