Image 1 — Recent branding project, showing some of the process with initial drafts and concept directions, what do you think?
Image 2 — Recent branding project, showing some of the process with initial drafts and concept directions, what do you think?
Image 3 — Recent branding project, showing some of the process with initial drafts and concept directions, what do you think?
Image 4 — Recent branding project, showing some of the process with initial drafts and concept directions, what do you think?
Image 5 — Recent branding project, showing some of the process with initial drafts and concept directions, what do you think?
Image 6 — Recent branding project, showing some of the process with initial drafts and concept directions, what do you think?
Image 7 — Recent branding project, showing some of the process with initial drafts and concept directions, what do you think?

Recent branding project, showing some of the process with initial drafts and concept directions, what do you think?

Wanted to share this work I recently completed for Open Markets Initiative.

The logo represents the brand initials O and M, while the O is constructed from open (coding) brackets and the M with three rising bars representing markets.

Slide 2 shows the initial logo drafts for the project, Slide 3 shows the two concept directions I presented to the client. Concept 01 was the clear winner and was finalized without any major changes.

OMI is an open-source project that catalogs how the world's financial exchanges communicate and creates deterministic code generators that automate processes to take hours instead of months.

u/SimonfelDesign — 1 day ago

Sharing some real sketch to vector process from an older client project (STRONG Welding & Fabrication)

u/SimonfelDesign — 6 days ago

designed this branding for a fintech startup that auto-generates trading protocol code, what do you think?

u/SimonfelDesign — 16 days ago