u/Singpuri

One of the most interesting conversations I had today at a student × CMO exchange was with a group of Gen Z students.
I asked them: If you knew a brand was using AI to create its content, would it change how you felt about that brand?
I expected them to say no. Instead, many said it would. Some even said they’d be less likely to buy from a brand if they knew its content was AI-generated.
I found that surprisingly nuanced. They embrace AI in their own lives but still expect brands to feel human and authentic.
I’m curious whether this was unique to the group I spoke with, or if we’re seeing a broader shift in consumer expectations. Would knowing a brand relies heavily on AI-generated content change your perception or purchasing decisions?

One of the most interesting conversations I had today at a student × CMO exchange was with a group of Gen Z students.
I asked them a simple question: If you knew a brand was using AI to create its content, would it change how you felt about that brand?
I expected them to say no. After all, this is the generation that’s grown up with AI and uses it every day.
Instead, many of them said it would change their perception. Some even said they’d be less likely to buy from a brand if they knew its content was AI-generated.
I found that surprisingly nuanced. They seem happy to use AI themselves, but still expect brands to feel human and authentic.
Curious if this is an isolated view or part of a broader shift.
How would you feel if you knew a brand relied heavily on AI-generated content? Would it change your perception or purchasing decisions?

I’ve been noticing more brands running display ads and sponsored threads on Reddit lately. Curious to hear from people who’ve actually tested it. Does Reddit advertising genuinely work, especially for B2B or fintech audiences?

One thing I know of sure is that Reddit’s targeting capabilities aren’t as mature as platforms as other platforms. So if the targeting is relatively broad, how are teams actually measuring effectiveness & attribution?

We’re exploring partnerships with fractional CFOs for a treasury and cash management platform focused on real-time cash visibility, forecasting, and cross-border payments.

Beyond the usual LinkedIn outreach, are there any strong Reddit communities, operator groups, forums, or other channels where fractional CFOs are active? Particularly those working with startups, scaling companies, or cross-border businesses.

Would also love to hear what’s worked for others when building relationships in this space.