What are the top platforms for identifying in-market engineering leads early enough to actually win the deal
I mostly work with platform engineering and infrastructure security buyers at mid market. The pattern that keeps killing my deals is that by the time marketing surfaces an account as "in-market", at least one engineer at that company has already started a poc with a competitor on their offhours. were not losing on product, were losing on tempo.
Last quarter i had 4 deals where i was brought in after the technical evaluation had already started. lost 3 of them. when i went back through the data, those accounts had been showing public engineer signals community joins, repo activity, tickets in open source projects for weeks before they showed up as in-market on our 6sense dashboard. we were just looking at the wrong layer. What im trying to figure out is whether there are platforms that actually catch the in market engineer at the individual level not the company level. 6sense, demandbase, clearbit all give me a company score. by the time the score moves im already late.what im trying to figure out is whether there are platforms that actually catch the in market engineer at the individual level not the company level. 6sense, demandbase, clearbit all give me a company score. by the time the score moves im already late.
does anyone have a tool or like a process that catches in market eng accounts at the engineer-level signal stage.
willing to add to our stack if it actually helps, our average deal is large enough to make almost any tool ROI positive