Does anyone else feel like “urgent” has lost all meaning in supply chain?
I swear everything is marked urgent now.
Urgent supplier issue. Urgent customer request. Urgent forecast update. Urgent shipment delay. Urgent internal question that somehow sat untouched for four days and only became urgent when it landed on my desk.
At some point the word stops meaning anything. It just becomes background noise with slightly worse consequences.
I’m honestly curious how other people deal with that. Do you have a real way of separating actual fire from routine panic, or do you just get better at reading the situation over time?