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u/Slight_Hamster_7019

▲ 1 r/metaads

Scaling Ads - Move Winners or Stay Put?

I'm currently running 2 campaigns for a single SKU in the UK supplement industry. One is Top of Funnel, the other Bottom of Funnel... They're both making sales with a blended ROAS of 2.1 - which is profitable and a good starting point for both ends of the funnel.

Both TOF and BOF have ONLY 1 winning ad. Classic case of Meta attributing all the budget to the creatives that are generating sales. I have no issue with this, but now I'm looking to scale whilst maintaining testing. Do I:

  1. Move the winning ads to a new campaign with a higher budget - I think this is a bad move, because if it ain't broke...
  2. Move the other creatives in the TOF and BOF Adset that ARE NOT spending to a new campaign and keep the winning ads running in their original campaign.*

*My issue with this is that the 'winning ads' would only have 1 ad in the adset. Is this not bad practise, or is it ok, given that they are performing and utilising 95% of the daily budget anyway?

  1. Something else that I'm missing entirely?!

Logically, 2) seems to be the best way to keep performance stable whilst trying to grow outside of the winners. It also means that if the winners fatigue, I will hopefully have a couple more to replace them.

Again, to reiterate, I'm wanting to test outside of the winners without risking current performance, because I'm confident these aren't the only angles that will generate sales.

Would greatly appreciate any thoughts or feedback!👏

reddit.com
u/Slight_Hamster_7019 — 5 days ago
▲ 5 r/FacebookAdvertising+1 crossposts

Scaling Ads - Move Winners or Stay Put?

I'm currently running 2 campaigns for a single SKU in the UK supplement industry. One is Top of Funnel, the other Bottom of Funnel... They're both making sales with a blended ROAS of 2.1 - which is profitable and a good starting point for both ends of the funnel.

Both TOF and BOF have ONLY 1 winning ad. Classic case of Meta attributing all the budget to the creatives that are generating sales. I have no issue with this, but now I'm looking to scale whilst maintaining testing. Do I:

  1. Move the winning ads to a new campaign with a higher budget - I think this is a bad move, because if it ain't broke...

  2. Move the other creatives in the TOF and BOF Adset that ARE NOT spending to a new campaign and keep the winning ads running in their original campaign.*

*My issue with this is that the 'winning ads' would only have 1 ad in the adset. Is this not bad practise, or is it ok, given that they are performing and utilising 95% of the daily budget anyway?

  1. Something else that I'm missing entirely?!

Logically, 2) seems to be the best way to keep performance stable whilst trying to grow outside of the winners. It also means that if the winners fatigue, I will hopefully have a couple more to replace them.

Again, to reiterate, I'm wanting to test outside of the winners without risking current performance, because I'm confident these aren't the only angles that will generate sales.

Would greatly appreciate any thoughts or feedback!👏

reddit.com
u/Slight_Hamster_7019 — 5 days ago
▲ 0 r/MatchaEverything

I came across a brand called Ancient Extracts here in the UK and noticed they’ve got a whole range of coloured “matcha” powders (blue, pink, purple, red etc).

Their explanation is basically that “mat” refers to powdered/ground and “cha” means tea, so they’re leaning into the idea that matcha can be more of a preparation style rather than only traditional green tea.

What caught my attention was the ube one because it feels like they predicted the whole ube trend before most brands jumped on it.

Part of me thinks it’s a clever marketing angle because traditionally matcha obviously refers to stone-ground green tea, but at the same time these powders seem to be used in the same ritual/style as matcha drinks.

Genuinely curious where people here stand on it:

Do you think these kinds of products deserve to be called “matcha”, or is this just branding stretching the meaning too far?

Just thought it was an interesting discussion since I haven’t really seen other companies doing this yet.

u/Slight_Hamster_7019 — 17 days ago