Spain’s favourite beer brands by region: Taste or hometown loyalty?
Estrella Galicia gets 92.5% of the vote in Galicia in this survey. As a Galician, I have questions for the other 7.5%.
Elsewhere, Mahou leads in Madrid, Ambar in Aragón, Estrella Damm in Catalonia and Cruzcampo in Andalusia. But the interesting change is in the Canary Islands, where Estrella Galicia has overtaken Dorada as the favourite. Meanwhile, Heineken has lost its third-place spot in the national ranking.
Worth pointing out: this map shows people’s stated favourite brands, not sales or market share. It’s part of an updated study that also maps preferences for supermarkets, clothing, tech and other categories. https://www.datacentric.es/blog/geomarketing/retrato-de-espana-de-sus-marcas-y-consumo-por-comunidades-autonomas/
What’s your go-to Spanish beer? And, be honest, would it still win in a blind tasting?
Disclosure: I work for the company behind the study.