How would you actually get a free tool in front of video editors? (I built one and I'm lost on distribution)
I built a tool for video editors and I'm fine at the building part but genuinely lost on the distribution part. Would love how you'd approach it.
What it does, quickly: you give it a video and it analyzes the mood, pacing, and cut placement, then picks royalty-free background music that fits and places it to the edit, auto-ducking under speech so dialogue stays clear, and mixing without re-encoding so there's no quality loss. It works as a Premiere and DaVinci Resolve extension plus a browser version, and it's free.
The audience is video editors and creators, people who currently spend 30+ minutes hunting for a track that fits, then hand-placing and ducking it. I know the pain is real; I just don't know where they hang out or how to reach them without being the annoying "check out my tool" guy.
What I'm stuck on:
- Which channels would you actually bet on to reach editors? YouTube tutorials, the Premiere/Resolve plugin marketplaces, TikTok, Discord editing communities, something else?
- Is a free tool better shown via a short "watch it score this clip" demo, or written before/after comparisons?
- For a tool that lives inside an editor, does content marketing beat paid at basically zero budget?
- Anything you'd avoid because it burned you?
For context I made it, it's free, and I'm 14, so this is a "help me learn how to reach people" question more than a promo. Not linking it here on purpose, happy to answer in comments.