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Wen Han, the founder and CEO of Windrose, recently posted that the company is now preparing its next generation electric prime mover that he says will include an aluminium body and a “best in class” range of 960 km, fully loaded.

The new truck is dubbed the Mega E960, and will have a 940 kWh LMFP battery, much bigger than its closest rivals. Han says its 960 km range will easily beat that of the Tesla Semi long range (805 km), Volvo FH Aero (700 km), and the Mercedes eActross 600 (500 km)

Plugin vehicle registrations were up 7% year over year (YoY) globally in July, ending the month at around 1.8 million units. Once again, BEVs (+16% YoY) and PHEVs (-11% YoY) are experiencing opposite dynamics, with pure electrics firm in double-digit growth while plugin hybrids remain in deep red (since the beginning of the year).

This means that, while the plugin YTD growth remains low (+4% YoY), that is solely due to the PHEV blues (-11% YoY). BEVs are on their way back to normal (+12%).

And the different dynamics between pure electrics and plugin hybrids are reflected in the BEV vs. PHEV share of plugin sales. In July, BEVs represented 71% of all plugin sales, or about 1.3 million units, one of the best results of the past few years. That led the YTD breakdown to 71% vs. 29% in favor of pure electrics, which is their highest since 2022 (72% back then).

Let’s see what happens if we remove China and the USA from the tally, which are experiencing their own market dynamics — PHEVs in China are crashing, while in the USA, EVs are still reeling from the end of the federal tax credit (although, to be fair, Q1 was worse than Q2 — plugins dropped 40% in the former while they dropped around 20% in the latter). Excluding those two auto markets, EVs are flying high, jumping 50% YoY globally in July. BEVs surged 61% YoY.

Share-wise, July saw BEVs end the month at 19% share, with the tally increasing to 27% if we add in PHEVs. This performance kept the 2026 plugin share at high levels. BEVs are at 17%, while plugin hybrids are at 7% share. Therefore, the 2026 EV share is 24%.

For context, five years ago, the EV share was 6% (4% for BEVs only), while ten years ago, it was around … 1% (and 0.6% for BEVs).

In a month that Tesla was down 36% YoY, BEVs jumped 51% YoY!

Thanks to a number of factors (new cheaper models, high gas prices, mass arrival of Chinese models, etc.), BEVs are currently in high demand in Europe. Some 288,000 fully electric vehicles were registered in Europe in July, which is not only a 51% increase year over year (YoY), it is the fastest growth rate this year!

Overall, plugin vehicles were up 40% YoY, dragged down by plugin hybrids, which grew only 21%, to 137,000 units, thus placing July’s plugin share at 38% (26% for BEVs only).

With BEVs pulling the market upwards, the year-to-date share for BEVs is at 23% (34% for PHEVs and BEVs combined), which is already higher than the 2025 final result (20% BEV share, 29% adding PHEVs). This is an encouraging sign if we want to be close to 100% PEV share by the mid-2030s.

Although EVs are increasing their share across Europe, their expansion is not uniform — while electrification is quite advanced in Northern Europe (BEVs in Norway are at 98%, 80% in Denmark, 53% in Finland, 43% in Sweden, 47% in the Netherlands, and 43% in Belgium), elsewhere numbers are far below (Italy is at 6% BEV share, while in Czechia, they’re at 8%). In short, full electrification will happen at different times across Europe. While in some places we will see markets close to, or at, 100% BEV share by 2030, in others, 2040 is a more likely scenario.