How effective was the Levi's logo covered up marketing? Was this more effective advertising than the actual companies at the world cup paying to be sponsored?
When FIFA covered up the Levis logo, Levi's responded with a marketing campaign with the covered up logo. How effective was this campaign? Did it work, or was this just a niche ad on the internet? Would FIFA been better off with leaving the sponsorship on the stadium but refusing to say "Levi's Stadium" or using any images of the logo?