
u/spez - We Need To Start Talking About Innovating Reddit’s Platform
u/spez - We Need To Start Talking About Innovating Reddit’s Platform
I honestly think TikTok and YouTube Shorts have a massive weakness that nobody really talks about enough. The audience connection is actually super weak. A creator can get millions of views but most people just swipe away 2 seconds later onto some totally random topic. The creator doesnt really own a community at all, they just rent attention from the algorithm for a little while.
Reddit already has the one thing those platforms cant really copy which is actual communities. Like real groups of people centered around specific interests that already exist naturally. Thats why I think Reddit could build a short form video system that actually works better long term than TikTok if they leaned fully into what makes Reddit different instead of copying everyone else.
Imagine watching a vertical video about some crazy relationship story, gaming drama, product review, DIY project, whatever. But instead of just watching a person talk, the bottom half of the screen is the actual Reddit thread live underneath it. You can scroll the comments while the video is playing, jump into the discussion instantly, read the source material, check links, products, all without leaving the video. Thats something TikTok literally cant do because they dont have communities tied to content.
I also think feeds should be tied more to subreddit ecosystems instead of pure algorithm chaos. Right now TikTok jumps you from cooking videos to car crashes to conspiracy theories in like 10 seconds and your brain gets fried lol. Reddit could organize video feeds around communities instead. So if youre in gaming content youre mostly seeing gaming stuff unless YOU decide to switch somewhere else. Or honestly, maybe you dont even need one giant algorithmic feed at all. You could just toggle on the specific subs you actually want to watch content from. If you follow running, gaming, real estate, woodworking, and fitness, your video feed becomes a blend of only those communities. People could turn subs on and off whenever they want and completely control the type of content they see instead of relying on an algorithm constantly guessing for them.
The biggest thing though is creator retention. TikTok creators always end up needing Discords, Patreons, or seperate communities because their actual profile page is kinda dead. But on Reddit, every creator could basically build their own subreddit ecosystem directly connected to their videos. The viral videos become the top funnel but the actual community keeps people there long term.
TikTok treats video like TV channels you constantly flip through. Reddit could make video feel more like entering an actual room full of people already talking about something you care about.