
Solo indie dev here — does this App Store marketing performance look good, or is there something obvious I'm missing?
I'm a solo indie developer and my iOS app launched 3 days ago. It's an underwater photo restoration app that runs entirely on-device (no generative AI or cloud processing).
I started doing some promotion in TikTok and divers community and these are my App Store Connect numbers so far (screenshot attached).
- 234 impressions
- 72 product page views
- 45 first-time downloads
- 43.4% conversion rate
Since this is my first app, I honestly don't know how to interpret these metrics. The conversion rate seems decent, but the sample size is still quite small.
I also noticed something interesting. When I search the App Store for "underwater color restore", my app isn't the first result, but it consistently shows up around #4.
Since I'm new to App Store Optimization (ASO), I'm not sure how to interpret that. Does ranking #4 for a relevant keyword after only 3 days indicate that my ASO is on the right track, or is that keyword probably too niche to mean much?
I'd love to hear from developers who have been through this before:
- Are these numbers encouraging for the first 3 days?
- Is a 43% conversion rate considered good?
- Should my next priority be increasing impressions, or improving my App Store page (screenshots, description, etc.)?
- Any obvious red flags or opportunities you notice?
I'd really appreciate any feedback or advice. Thanks!