Creating a social series from scratch
I’m running socials for a creative platform that connects emerging talent with larger commercial projects, without needing a huge folio/showreel.
I'm shifting strategy to push this side of the business more heavily, since it really sits at the core of what the platform is about: opportunity.
One idea I’ve been developing is an interview series with people who’ve already landed work through the platform. The problem I’m running into is how to make it feel genuinely engaging and high-retention, without it coming across like an advert or shameless plug.
The concept so far is to shoot it in slightly “off” / unexpected locations to create a pattern interrupt - think like car washes, pool halls, libraries, etc. A bit in the spirit of those “subway takes” style videos.
Format-wise, I’m imagining something quite casual and unstructured: almost like the camera isn’t really there. Maybe a split screen of us eating together, or playing a game, while I casually ask them about the job they got through [brand]. More like a hangout that happens to include questions, rather than a formal interview.
Where I’m getting stuck is the hook and the questions. I feel like it needs a strong opening that allows for a surprising or provocative answer within the first 3 seconds - something open-ended enough that it pulls people in immediately, like those “subway takes” clips where the prompt leads to unexpected opinions or stories.
At the moment it feels close, but I’m not sure how to shape the questions so it doesn’t drift into “corporate testimonial” territory and actually feels watchable.