u/SuspiciousSpeed6756

We used to have 5 or 6 active clients on rotation, but we've been able to scale with AI, automations and harnessing a network of trustworthy partners. But our asset handoff process is now a bit of a mess. At the moment, when we finalize something (logo, social templates, etc.) we either zip and email, drop it into the client's Dropbox, or send a Wetransfer. Back in the day this process worked fine but thinking back we still often had back-and-forth about the assets... which was doable with a smaller team and retainers.

But now I really need to make our ops more efficient as stakeholders are starting to drop the ball and it creates a lot of confusion. I'm keen to hear what other agencies are doing or have tried to create a central brand portal. Anyone who can speak to the client experience side especially, that would be great (we're going to have to tie a lot of loose ends).

Im curious about this trend that im seeing on sm. The low effort, point and click content is getting a lot more tracktion than polished campaigns and shoots. I can only speak for myself but the more 'early internet' something feels, the more I want to engage with it and it looks like other people want to as well. Do you think ai is going to kill the polished campaign? Rip to 'unattainable' luxury photo ops I guess??

Just something ive noticed recently. More and more content from creators online is moving away from polish, perfect fonts, HD quality and moving into what Id describe as early 2000s, total authenticity, no doing it for the views style posts. Do you think we'll see this also migrate into ad campaigns and influencer mentions or is this just a trend that's about to pass? Feels like the more ai becomes polished, the more people want to see low effort (or what looks like it anyway) real posts from other people.