TikTok creativity program started paying me way less even though my views stayed almost the same
Last month my TikTok videos pulled around 4.8 million views and the payout was actually decent for once.
This month I got almost identical numbers, similar watch time too, but revenue dropped hard for no clear reason. Some videos with strong retention barely earned anything compared to older uploads.
What makes it worse is support replies don’t explain anything properly. Just generic messages about RPM fluctuations and advertiser demand.
Starting to feel impossible to predict income on TikTok anymore.
Anyone else seeing huge payout differences lately even when performance stays similar?