🍎 $AAPL - THE MOST OBVIOUS TRADE BEFORE MONDAY AND SOMEHOW NOBODY IS SCREAMING ABOUT IT
THE SETUP
Tomorrow is WWDC26. Cook's last keynote. And the world gets its first real look at the new CEO, John Ternus, the guy responsible for everything good Apple has built:
- AirPods
- iPad
- Apple Silicon Chips
- Watch Ultra
- Vision Pro
Folks, your new CEO is not some light-ass guy from Ops. He comes from the lab.
Investors have been frustrated with Cook for years. Same products. Same features. Same box. Same story. No vision. Just margin optimization. That era is finally over!
Here's what bears are missing: Apple has been quietly filing patents at an insane rate. AirPods with EEG sensors that read brain wave patterns, feeding an AI that responds before you've typed a word. You think about replying to an email, Siri drafts it. You didn't touch your phone. That's not science fiction. That's where the patents point. Replace all the AI applications you use today with a single point of contact: Siri. No need to juggle 4-5 different providers and subscribe to each. One subscription, one device, connects everything. And the best part? You already have it in your pocket. Ternus knows exactly when it ships because he built the chip that runs it locally, privately, without touching a server.
The next era of Apple is not another iPhone announcement. It will be about all about AI
For the first time in 43 years, the WWDC agenda has changed. Let me repeat that. FOR THE FIRST TIME, THE AGENDA HAS CHANGED. They're telling you something. You listening?
LET'S COOK THE NUMBERS
- Stock: $308
- Revenue: +17% last quarter
- iPhone sales: +22% YoY
- Gross margin: 49%
Every number pointing up, before a single AI feature has been monetised. Cook built a $4T company optimising logistics. Ternus built the chip that powers it. You want the engineer running it. Not the supply chain guy.
Q: What about ChatGPT and Claude? How will Apple compete?
They have users. Apple has 2 billion devices already in people's pockets, on their wrists, in their ears. ChatGPT needs you to open an app. Siri updates overnight on hardware you're already wearing. Zero Customer Acquisition Cost. Zero friction. Runs locally, faster, private, works without signal... You tell me how OpenAI or Anthropic wins that fight. And hey, they're all fighting to get a meeting with the new CEO, John Ternus. Why? You tell me :)
Q: Price target?
- Morgan Stanley: $440
- Goldman Sachs: $450
- JPM: $435
- BofA: $420
- Stock today: $308
You do the math and this is all before the AI era of the new Apple CEO even begins.
Q: Position?
Calls at $320 and $330 expiring tomorrow, June 8. Why? Simple, cheap, and low risk. Buy before the announcements, sell into the hype, grab the money, and do whatever you want with it. See you on the other side.
BONUS:
Btw, this is the volume density of Level 2 institutional options for tomorrow, when you cut out the retail noise, it shows you exactly where the market is pricing Apple...
Captured on June 7 and derived using the Breeden–Litzenberger formula
Not financial advice. I am sitting in my childhood bedroom. But I am right.