Paid subscription streaming services put up clips of their own films on Youtube Shorts to entice people to subscribe.
Loads of clips of movies that were not so popular with a unique or interesting thing going on. You're supposed to think it is people farming it for cash, which is why they alter them (reversing the image, adding a colour filter) to make it seem like they are hiding from the big bad IP owner. But they are doing it to pretend to hide from themselves.
Then you Google the movie and find you have to get a niche subscription or pay extra for it.
We have gone from bots pretending to be people to people pretending to be bots pretending to be people. Or maybe actually bots pretending to be people pretending to be bots pretending to be people.