iOS fitness app at 73 downloads + first paid sale — where should I focus my marketing next?
I built TierLift, an iOS app that ranks your lifts against real strength standards (Novice to Elite) and tracks your 1RM and muscle recovery. I’m a solo dev doing all the marketing myself.
Where I’m at right now: about 73 downloads and my first paid conversion. It’s currently freemium but I’m thinking of changing that real soon. So far I’ve been posting organic TikToks built around a “weak vs elite” reveal hook, working on ASO, and the free $100 Apple Search Ads credit.
What I’m trying to figure out:
At this stage, is it smarter to go all in on one channel like TikTok, or keep testing a few at once?
For a niche fitness app, has anyone had real luck with Reddit or community-led growth, influencer seeding, or ASO over paid ads? Are there any channels you’d tell me to just avoid wasting time on this early?
Not dropping the link here to keep it rule-friendly, but happy to share it in the comments if that’s allowed. Mostly just want honest input from people who’ve grown a consumer app past those first 100 users.