A or B: Some drivers have started missing the physical buttons in their cars. But those buttons disappeared anyway. What made them go? Is it that big screens feel high tech, or that smart screens let carmakers make more money off subscriptions?
I know I'm not the only one thinking about this. I ask people what they think of touchscreens in cars, and some like them, some complain. The ones who complain prefer physical buttons. Even safety experts keep saying screens pull a driver's eyes off the road.
What I don't get is this. If drivers like buttons that much, buttons should be a selling point. Car companies make their money by giving people what they want. But in reality, every new model has fewer buttons than the one before. Little by little, physical buttons are dying out. So what's the real story here?
A. Big screens feel high tech, and that's exactly what sells. Nobody spends more than an hour at the dealership. You sit in the car and there's this huge bright screen in front of you that controls everything. AC, radio, seats, sunroof, all of it on the display. Your brain can't help going "wow, fancy." That rush of tech feeling is more than enough novelty. And once people see how it all works, in those few minutes sitting in the car, anyone would get swept up by it.
B. Carmakers keep the screen because the screen keeps making money after you buy the car. The old cars were complete the day the buttons went in. After that, the company never made another cent. A smart screen is different. A few months later they push an update, a little window pops up, heated seats for 10 dollars a month, buy a membership. You can pay for the subscription right on the screen and start using it that same minute. Selling the car used to be the end of the deal. Now they want you paying every month. Buttons were blocking that money, so buttons had to die.