الحكاية هاذي ديما نستغرب منها في صفحات البيع في تونس.

أنا كحريف نشوف produit يعجبني، أول حاجة نحب نعرفها هي السوم. نلقى واحد سأل قبلي prix svp? والصفحة تجاوبو: «بعثتلك privé».

حاجة ما عندهاش اسم رسمي واحد في الـmarketing. أقرب مصطلحات ليها:
Price hiding / Price withholding

توا علاش نزيدو دورة كاملة على الحريف باش نجاوبوه على أبسط سؤال عندو؟
يسأل، يستنى الإجابة، يدخل للـMessenger، ويمكن حتى الـmessage يمشي للـrequests… وفي الآخر يكتشف اللي السوم أصلاً موش داخل في budget متاعو.

في الـbusiness الحاجة هاذي اسمها friction. كل خطوة زايدة تحطها قدام الحريف هي فرصة أخرى باش يكسل، يبدل رأيو، ولا بكل بساطة يمشي يشوف عند منافس حاط السوم قدامو.

وهذا موش مجرد رأي. أبحاث الـe-commerce تعتبر السعر من أهم المعلومات اللي الحريف يحتاجها باش يقرر أصلاً إذا باش يكمل يشوف الـproduit ويقارنو بغيرو ولا لا.
بالطبيعة فما حالات السوم فيها موش ثابت: service sur mesure، quantité، dimensions، personnalisation… هذا مفهوم. أما حتى وقتها تنجم تكتب «ابتداءً من 80 DT» وتفسر الباقي في privé.

أما عندك produit سومو معروف وثابت، علاش تخبيه؟
وإذا الحجة هي «باش المنافس ما يشوفش أسوامي»، راهو المنافس زادة عندو Messenger وينجم يسألك كيف أي حريف آخر.

بالنسبة ليا الموضوع أبسط من هذا الكل: إذا واحد يحب يشري منك، ما تخليهوش يتعب باش يعطيك فلوس.
حط السوم، فسّر شنية تبيع، وكيفاش يطلب، وسهّل عليه الشراء قد ما تنجم.

وبصراحة نحب نسمع من أصحاب الـbusinesses اللي يخدموا بالـprix privé: شنية الفائدة اللي شفتوها فعلياً؟ وجربتو قبل تحطوا الأسعار وتشوفوا الفرق؟

برشة أصحاب مشاريع في تونس أول ما يفكروا في marketing يمشيو مباشرة لـ Facebook وInstagram وTikTok.
أما فما حاجة مهمّة برشة قاعدين ينساوها : GOOGLE MY BUSINESS

الفرق بسيط:
على Facebook تحاول توصل للناس قبل حتى ما يطلبوا خدمتك وتظهرلهم في الـfeed على أمل نهار آخر يحتاجوك.
أما على Google، الحريف هو اللي جاي يقلّب عليك.
واحد moteur متاع كرهبته تعطّل، يكتب: “mécanicien Ariana
واحد عنده fuite في الدار: “plombier près de moi”.
Machine à laver تعطلت: “réparation machine à laver Tunis”.

هذا موش واحد قاعد يتفرّج في content هذا حريف عنده مشكلة توّا وقاعد يقلّب على شكون يخلّصو باش يحلهالو.
وهوني قوة Google Business.
تنجم تظهر في Google وGoogle Maps بالـlocation، numéro، horaires، photos، services والـreviews متاع الحرفاء، وحتى كان ما عندكش website.
وزيد تنجم تخدمها من الجهة الأخرى: ما** تستناش الناس يلقاوك وحدهم.

لوج إنت على Google Maps على businesses اللي تنجم تحتاج خدمتك: restaurants، hôtels، bureaux، magasins، syndics، garages… شوف شكون الـpotential customers متاعك وتواصل معاهم مباشرة قبل ما يستحقوك.

مثلاً إنت تخدم maintenance متاع climatisation؟ بدل ما تستنى restaurant يكتب “technicien clim”، تنجم تلقى 50 restaurant في منطقتك على Google وتتصل بيهم وتعرض عليهم maintenance قبل الصيف.

شنوة رأيكم؟ شكون فيكم يستعمل Google Business بالطريقة هاذي؟ 🇹🇳

We made it to the end.

Over this series, we talked about business ideas and what actually makes an idea worth pursuing.
We talked about validation because liking your own idea means nothing if nobody wants to pay for it.

We talked about getting your first 10 customers, because before thinking about 1,000 customers, you need to prove that 10 strangers will actually give you money.

We looked at business opportunities in Tunisia, and how sometimes the best opportunity isn’t some revolutionary startup. It can simply be a boring problem that thousands of people deal with every day and nobody solves properly.

We talked about why businesses fail — bad cash flow, bad pricing, no real demand, growing too fast, poor management, and sometimes simply refusing to admit that something isn’t working.

We opened our businesses up to criticism and talked about Facebook pages, Instagram, TikTok, Marketplace, websites and everything in between. Because in Tunisia, your storefront doesn’t necessarily have a door or even a website.

And finally, we asked a simple question: What could you actually build with only 1,000 TND? Not the business of your dreams. Just something small that can find a customer, make a sale and potentially grow from there.

If there’s one thing I hope people take from this whole series, it’s that entrepreneurship doesn’t have to start with a huge investment, an incredible invention or a 50-page business plan.

It starts with noticing a problem, understanding who has it, figuring out whether they’ll pay you to solve it, starting small, listening to customers, watching your numbers and improving as you go.

I started these posts because I genuinely enjoy entrepreneurship and wanted to create more conversations about building businesses in Tunisia.

Thank you to everyone who participated, contributed, criticized, shared an idea or simply followed the series. ❤️🇹🇳

And yes, from the first episode until this one: human ideas + AI assistance. Never hid it, never will. AI was one of the tools used to help create this series; the conversations and experiences people brought to it are what gave it value.

Ideas are cheap. Execution is everything.

That’s it from Business Breakdown. ⭐

Let’s make this one a challenge.
You have 1,000 TND, no investors, no rich uncle 😂 and 30 days to turn it into something that can actually make money.

What are you starting?

There are a few rules:
It has to be legal 😂
You can use skills you already have.
Facebook, Instagram, TikTok, Marketplace, WhatsApp etc. are fair game.
You don’t need a website.
You don’t have to spend the whole 1,000 TND.
And “buy crypto” doesn’t count (of course)

But here’s the important part: show us the numbers.

If you’re selling something for 30 TND, how much does it cost you? How many do you need to sell to recover your 1,000 TND? What’s actually left as profit?

Because making sales and making money are two very different things.
I’m curious to see what people come up with, especially ideas that are realistic in Tunisia, not some Silicon Valley startup that needs $2 million to exist 😂.

Drop your idea + a quick breakdown of how you’d spend the 1,000 TND.
Let’s see who can turn 1,000 TND into an actual business.

Waiting for your ideas 💡

Human ideas + AI assistance.

Let’s make this one fun and actually useful.
If you’re running a business in Tunisia, drop whatever you use to sell: Facebook page, Instagram, TikTok, Marketplace, website… anything.

And let people judge it like a real customer would.
First impression: would you buy from this business or not? And why?

Is it clear what they’re selling? Do you trust the page? Are the pictures good? Is ordering easy? Is something confusing or missing?
And please, no “باهي يعطيك الصحة ربي معاك” just to be nice 😂

Give them something they can actually use. Tell them what works, what doesn’t, and what you would change.

The goal isn’t to make fun of anyone. It’s free feedback from potential customers. Sometimes you stare at your own business for so long that you stop seeing the obvious problems.
Drop your page below and take the roast like a champ 😂🔥🇹🇳

Human ideas + AI assistance.

People love blaming taxes, competition, the economy, the government, or bad luck when a business closes.

Sometimes that’s absolutely part of it. But sometimes the business itself was simply bad.
Maybe there wasn’t enough demand.
Maybe the margins were terrible.
Maybe the owner confused revenue with profit.
Maybe they expanded too quickly.
Maybe they never understood their customers.
Or maybe they kept throwing money at something that clearly wasn’t working.

So here’s today’s question:
Why do you think most small businesses fail, especially in Tunisia? 🇹🇳
And more importantly: what could the owner have done differently?

If you’ve owned a business, worked for one that failed, or watched one disappear, share what you learned from it.

Failure isn’t always something to hide. Sometimes it’s the best business education you’ll ever get.

Human ideas + AI assistance. AI is a tool; the thinking and discussion are ours.

Forget cafés, restaurants, and copying whatever business happens to be trending.
If you had the money and skills to start ONE business in Tunisia today, what problem would you solve?

Not necessarily something sexy or revolutionary. Sometimes the best opportunities are boring problems nobody wants to deal with.

Think about:
- Services Tunisians desperately need but can’t find reliably
- Industries that are outdated and ready for disruption
-Products we’re importing that could be made locally
-Problems businesses would happily pay someone to solve
-Ideas that work abroad but are still missing in Tunisia

And most importantly: why do you think people would actually pay for it?
Drop your opportunity below and defend it. Others can challenge it, improve it, or explain why it wouldn’t work.

Maybe somebody reading this thread ends up building one of them. 👀🇹🇳

Human ideas + AI assistance. AI is a tool; the thinking and discussion are ours.

Getting 10,000 customers is a future problem. Your first problem is getting 10 strangers to actually pay you.
Forget scaling, fancy websites, paid influencers, and huge marketing plans for now.
You have a product/service ready to sell and zero customers.

How are you getting your first 10?
Friends and family don’t count.
They have to actually pay, not just say “great idea.”

Keep the budget under 500 TND.
You have 30 days.
Would you use Facebook groups? TikTok? Cold calls? Door-to-door? Partnerships? Marketplace? Something completely different?

Drop your business idea + your strategy below.
Let’s see who can come up with the smartest way to go from 0 → 10 paying customers. 🇹🇳

Human ideas + AI assistance. AI is a tool; the thinking and discussion are ours.

A good idea doesn’t automatically mean a good business. Before spending months building a product, website, or brand, you need to answer one simple question: does anyone actually want this?
This is called idea validation, and you can start before spending serious money.
Take your business idea and answer:
What problem are you solving?
Who has this problem?
How are they solving it today?
Would they actually pay for your solution?
How could you test the demand with $100 or less?
Drop your idea below and tell us how you would validate it before going all in.
Let’s challenge each other’s assumptions and turn ideas into businesses that people actually want. 🇹🇳
Human ideas + AI assistance. We use the tools available to us, and we’re not ashamed of it.

Before we start: This series is created by a combination of human ideas and AI assistance—and we’re not ashamed of that.

AI is just another tool, like Google, Excel, or Photoshop. The thinking, discussion, and decisions are still ours. If AI helps us ask better questions and build better businesses, why not use it?

I’m an entrepreneur who enjoys building businesses, testing ideas, and learning from others. I started this series to create a place where we can challenge ideas, share honest feedback, and help each other build better businesses.

Welcome to the first post in a series where we discuss business ideas, validate them, and improve them together.
Whether you’re just starting out or already running a business, this is a place to get honest feedback—not blind encouragement.

This week’s question:

What’s your business idea in one sentence?
Then answer these four questions:
● Who is your customer?
● How will you make money?
● Why would someone choose you over competitors?
● What’s the biggest challenge you’re facing?

Everyone is encouraged to ask questions, challenge assumptions, and suggest improvements. The goal is to help each other build businesses that actually have a chance of succeeding.
No idea is too early. Sometimes a 5-minute conversation can save months of work.

Let’s build something worth talking about. 🇹🇳

I’m talking about degrees like marketing, management, business administration, and even parts of finance.

Why spend 3–5 years studying something that AI is getting better at every month?
I’m not saying education is useless. I’m saying many of these degrees are losing their value much faster than universities are willing to admit.
If I were starting college today, I’d seriously think twice before choosing one of them. I’d either pick a field AI can’t easily replace or focus on building real-world skills and experience instead.

Am I missing something, or are universities preparing students for a job market that’s already disappearing?