u/Unhappy_Owl3942

I have a client running 4 Google Search campaigns that are all optimized for max conversions. My agency runs the Google Ads for only one division of their company, so sometimes soemthing will change with their website/GA4/GTM that messes things up for us and we have no control over it. Recently, something happened and every single one of their conversions is "misconfigured", even the ones that we don't use but other teams do. I tried what I could to troubleshoot, but my account only has so many permissions and I don't really know what broke or how long it'll take to fix.

I notified the client but their web team can sometimes take a long time to fix something and other times be very quick, so I have no idea how long our campaigns will be affected. In order to keep the campaigns running well and optimized, how should I proceed? I don't feel like I can keep them on Max Conversions since we know they won't record conversions, but if this gets fixed in the next day or two, changing the campaign goals multiple times would trigger multiple learning periods which also seems like a bad idea. Max Clicks seems like a good way to get trash traffic, especially because their in a niche B2B space.

I have a client running 4 Google Search campaigns that are all optimized for max conversions. My agency runs the Google Ads for only one division of their company, so sometimes soemthing will change with their website/GA4/GTM that messes things up for us and we have no control over it. Recently, something happened and every single one of their conversions is "misconfigured", even the ones that we don't use but other teams do. I tried what I could to troubleshoot, but my account only has so many permissions and I don't really know what broke or how long it'll take to fix.

I notified the client but their web team can sometimes take a long time to fix something and other times be very quick, so I have no idea how long our campaigns will be affected. In order to keep the campaigns running well and optimized, how should I proceed? I don't feel like I can keep them on Max Conversions since we know they won't record conversions, but if this gets fixed in the next day or two, changing the campaign goals multiple times would trigger multiple learning periods which also seems like a bad idea. Max Clicks seems like a good way to get trash traffic, especially because their in a niche B2B space.

ETA: I've gotten this comment a couple times so I will add, conversions are not being recorded at all, they are actually broken.

I work at an agency and run our Google Ads, we mostly work with B2B companies so they all are pretty much DSA only. I have noticed in the month of June (you know, since a certain announcement was made), that all of our search campaigns have lower impressions and lower CTRs. Wondering if others are noticing this as well?

I'm thinking the new ai search as a default is taking away search volume for search ads and I'm also wondering if PMAX and demand gen campaigns are getting priority at auction since they're the campaign types Google wants to push us to.

Edit: I meant to say they are RSA, not DSA…it’s been a long week