TL;DR: If .com isn't available or doesn't fit, match your extension to your niche. Wix has over 400+ options - linked the full list with pricing above. SEO-wise, any extension works fine.

One of the most common questions we see is some version of: "My .com name is taken - what do I do?" So here's a practical breakdown of how to think about domain extensions, and what's actually available on Wix now (over 400 options, for context).

The quick decision framework:

1. Is .com still available for your name? If yes, and it fits, take it. It's still the most recognized extension globally and the default expectation for most visitors.

2. If not - or if you want something more specific - match the extension to what your site does:

• Selling products? → .shop, .store
• Running a blog? → .blog
• Creative work? → .art, .design, .photography, .studio, .pictures
• Fitness business? → .fit, .fitness
• Coaching or courses? → .coach, .training, .guru
• Tech company or product? → .tech, .digital, .cloud, .ai
• Agency or consulting? → .agency, .solutions, .expert
• Media or content creation? → .media, .live, .tv
• Local business targeting a specific country? → Country-code TLDs like .co.uk, .de, .fr, .ca, .com.au are all available

3. Check pricing before you commit

Some specialty extensions cost more to renew than to register in the first year. Worth checking the renewal price in the full TLD list before choosing.

What about SEO?

Google has confirmed that new gTLDs are treated the same as .com for ranking. Choosing .photography over .com won't hurt your search visibility - your content and site structure matter far more.

What about trust?

Visitors in some regions still associate .com with credibility. For global audiences, .com or a well-known extension (.org, .net, country code) is probably the safer play. For niche audiences who already know your work, a specific extension can actually reinforce your brand.

We hope this helps! If you've got a specific situation - name taken, targeting a specific market, etc. - drop it in the comments and we'll try to help narrow it down.

The WixHelp Team