Did EYA badly misjudge demand at Rockshire Village?
Did EYA badly misjudge demand at Rockshire Village?
I’m genuinely curious how something like this happens. Before a developer buys land and plans a 60-home project, don’t they do pretty extensive market research to figure out demand and what people are actually willing to pay?
EYA bought the former Rockshire Village Center site and planned 31 single-family homes and 29 townhomes. They opened sales in November, with townhomes starting around the $900s and single-family homes in the upper $1.5M range.
There was clearly initial interest EYA said hundreds of people came to opening day and 8 homes were reserved. But now the project has apparently changed direction.
So what went wrong? Was the pricing simply too high for this particular location? Or can the market really change enough in less than a year to make all the original research meaningless?
Would be interested to hear from anyone familiar with real estate development or who actually looked at buying there.
I am shocked to hear what’s going on in my community and the lack of due diligence.