I’m currently scaling my performance marketing agency and working on moving away from lower-tier plans toward larger, high-value retainer clients. I am working with 5-6 clients with $1k/mo retainers and need to expand. Need which type niche or market will be good to explore with less hassel.

For agency owners and BD pros who have successfully made this jump:

1. What was the single biggest shift or strategy that helped you land higher-tier contracts?
2. How do you view sustainable growth at this phase what monthly revenue targets should we be aiming for before expanding the team?

Would love to hear what worked (and what didn't) in your experience.

GA4 losing UTM parameters in-app browser as we are getting lot of conversion as direct in google analytics.

How we fix it?

• We have added UTM parameter is added in the meta ads
• Integrated Google Analytics with Meta, import data event in GA4 settings
• Integrated Meta with Google Ads in Meta ads settings
• Stape server side integration & tag manager linked

we getting still conversion as direct or social, we unable to track meta convesion from facebook mobile app as it shows as direct in tracking and UTM parameter cannot be tracked.

We had call with meta specialist and they describe to use mobile SDK, however, unable to find proper solution.

Are you facing any similar issues and did u able to resolve it?

any recommendation for tracking channel attribution in GA4.

Has anyone successfully solved In-App Browser UTM Direct traffic issue

• Any details for Meta Mobile SDK App Events API standard fix
• Tracking fbclid solution for lead generation
• Recommended architecture for Multi-Touch Channel Attribution in GA4

Hi guys, I am looking to audit how we handle agency pricing and management fee structures moving forward. Over the years, we have worked across different businesses from managing larger accounts (AED100k/month ad spend for education services) down to e-commerce stores spending AED30k–AED35k/month (pulling strong ROAS) and newer brands starting around AED4k–AED12k/month.

A specific situation we are navigating right now: We have an e-commerce client we have managed for about 10 months. They've driven around AED500k+ in revenue year-to-date on roughly AED35k/month in ad spend, but our current retainer is sitting flat at AED3,650/month.

As we look to scale our own operations, we want to restructure our fees so they scale fairly with client growth, but we want to do it without risking long-term retention.

I’d love to hear how other agency owners and freelancers handle this:

1. Retainer Formulas: What models do you use to price accounts hitting a certain threshold (e.g. generating AED80k+/month in revenue or managing AED35k+ in ad spend)? Do you prefer flat retainers, percentage-of-spend, or hybrid performance models?
2. Increase Cadence: For ongoing contracts, how often do you revisit and bump your fees (every 90 days, 180 days, or annually)?
3. Communication: What is the best way to introduce a fee increase to long-term clients when your management scope expands alongside their growth?

Would love to hear what frameworks or pricing strategies have worked best for you all!

I am using WhatsApp own ai but it randomly respond it to personal conversation, how to improve sentence as it mention business and need to mention personal name etc. How to get started with whatsapp own AI assistance as need help in it. Share some examples. Provide answers to customer questions about it.