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[CW True PRIME bespoke] God tier or trash?
I’m a long-time watch enthusiast, and this is my first ever bespoke project, done in collaboration with Christopher Ward. But honestly, the idea started in a pretty unexpected way.
CW had just released the True GMT, which I was considering buying. My motto has always been: “life is too short for boring watches" and I’ve always gravitated toward vivid dials and watches with personality, so the standard black/silver configurations just weren’t quite doing it for me.
Then I saw my 6yo son playing with his Transformers. One of them can auto-convert and even take voice commands to do tricks, genuinely cool stuff. So it hit me: what if I combined my passion (read: addiction) for watches with my son’s obsession with Transformers?
I wanted something that felt like a real “mechanical hero” on the wrist.
The SH21 / CW-002 movement was the perfect heart for the concept: an in-house COSC-certified calibre with a 120-hour (5-day) power reserve and a traveller GMT module, honestly one of the strongest movement packages in this segment.
The base dial was already complex, but I wanted to push it even further. The vertical texture was inspired by CW’s Apex limited editions, which felt fitting given that CW themselves said the original True GMT dial took inspiration from the Apex line. The final result became one of the most intricate dials they’ve ever produced, and CW even told me that the level of customization on this project was “quite excessive”.
I made absolutely no compromise on the design, and I’m genuinely thrilled with how it turned out (my son is too). You don’t need much imagination to picture this thing transforming into some cutting-edge mechanical hero from another world.
At 40.5mm with a 48mm lug-to-lug, it’s basically a tiny mechanical hero. It may not defend Earth, but taking over the wrist is close enough.
My only perk for doing the project was reserving serial numbers #1 and #2 for me and my son. I’m planning to give him #1 for his 18th birthday, while I keep #2. I had them both engraved with “Roll out!” so every time I wear the watch, I'll hear Peter Cullen’s iconic voice in my head.
My son knows how much work went into this project and asks me every now and then how the “Optimus watch” is doing, so seeing the order page finally go live last week honestly felt surreal. It’s been quite an incredible journey so far, and not something I would have ever envisioned doing.
So now I’m curious, is it God tier, or trash?
Would you proudly wear something like this, or is it way too much?