The Impact of Past-Centric Marketing Strategies on Consumer Purchase Intention. (University Student)
Hello — we’re a group of MBA students from Taylor’s University researching how brands can trigger purchase intentions in consumers by creating nostalgia. Our study explores how past-centric and heritage-driven marketing strategies affect consumer behavior, internal emotional states, and subsequent purchasing decisions within the dynamic Asian marketplace.
Specifically, this study examines the collective impact of Brand Heritage, Retro Product Design, and Nostalgic Marketing Communication on Purchase Intentions, and the mediating role Consumer Nostalgia plays in these relationships.
We would greatly appreciate 5–7 minutes of your time to complete our anonymous questionnaire. Your responses will be used only for academic research and treated confidentially. If you are 18 or older and currently residing in Asia, you are eligible to participate.
Take the questionnaire
Thank you very much for your time and support — your input helps advance research on nostalgia-driven marketing in Asia.