I got tired of SEO essentials being locked behind Yoast/Rank Math paywalls, so I spent [X months] building a free alternative. It's live on WordPress.org.
Freelance dev since 2016. On basically every client project I'd hit the same wall — the SEO features I actually needed (real schema, redirects, audit tools) were behind a Premium tier. Paying per-site adds up fast when you manage a lot of them.
So I built Smart SEO Booster and released the whole thing free, GPLv2, no premium version.
The hard parts, if you're curious:
- Getting 14 schema types to output correctly across posts, WooCommerce products, and CPTs without conflicting with themes
- Building a 1-click importer from Yoast/Rank Math (parsing another plugin's meta safely was fiddly)
- The AI/GEO stuff — llms.txt + crawler controls — since that's moving fast right now
It's on the WordPress.org directory now. The scary part: going up against plugins with millions of installs as a solo dev. My bet is on being lightweight and not paywalling basics.
Would love feedback from other builders — on the plugin, the listing, or how you'd approach getting the first 100 real users. Links in comments.