Starr Park's goal (Pictures RELATED)
This is a theory but also a post I hope will discussion. I have zero clue if this is a popular thought btw, so sorry if this is an obvious thing.
So in a nutshell people go to Starr Park, get infected with gems, and are never allowed to leave again. Right?
So to get to the point, I think Starr Park's main goal for these Brawlers is to make them real life marketable cartoon characters.
With the animation the first picture is from, it hints that Colt might have some kind of memory loss. The gems or Starr Park could be able to take away most of the Brawlers memory of their life before Starr Park.
With the fact that gems can make people immortal, give them abilities, AND possibly make them stop aging, Starr Corp knew that they can basically kidnap people and turn them into brawlers to make them more money. According to Sirius' first introduction animation, watching the Brawlers fight is probably a popular attraction for visitors.
Also the brawlers are marketable and can easily have merchandise made of them. Thats why Brawlers like Colette and Damian look so different after contact with the gems.
Gems alsochave been seen to be able to exaggerate the person that is infected personality, which is common for cartoon characters.
Also wouldn't it be weird to have merch of normal employees if they weren't supposed to be Starr Corp's own characters?
Basically I think their goal is to dehumanize them.
Also before you say "Well, it's a cartoony game of course they would act like that-" I'm talking about the in-universe, lore reason lol. Tell me if any of this doesn't make sense so I can explain.